About this opportunity
Justin Alexander lists this Email & Digital Communications Manager opportunity in springfield, New Jersey. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Justin Alexander is looking for an Email & Digital Communications Manager to lead digital comms across email and partner with our Digital Product & Engineering team to support our websites, driving engagement across both our B2B wholesale and direct-to-consumer channels. This role plays a critical part in delivering thoughtful, timely, and impactful communications that strengthen relationships with our retailer partners while elevating the customer experience for brides.
As part of our Marketing team, you'll own the planning, execution, and optimization of email communications while supporting website content and digital campaigns that align with our brand and business objectives. You'll collaborate cross-functionally with teams across Marketing, Digital Product & Engineering, Sales, Customer Experience, and Creative to ensure every touchpoint is cohesive, effective, and delivers measurable results.
Reporting to the Director of Digital Marketing & Partnerships, you'll work closely with our Strategy Lead, Social Media & Content team, and other key stakeholders to execute integrated campaigns that support our global brands.
This position is based at our Springfield, NJ headquarters on a hybrid schedule, with four days per week in the office.
What You'll Do
Communications
Lead digital storytelling across email and web, developing consumer-facing and retailer-facing communications that are on-brand, timely, and aligned to key brand moments and company objectives
Align B2B email and communications execution with the broader B2B comms strategy set by the Strategy Lead
Partner with Sales and Customer Service teams to craft and share relevant updates in a timely manner
Partner with Global leads (EU and UK), to align on programming, ensuring a cohesive global output with regional nuances
Create and own email channel strategy for B2B and D2C audiences in partnership with the Director, executing against business and brand goals across retailer announcements, launches, incentives, campaign activations, and seasonal initiatives
Own the end-to-end execution of email campaigns, from concept through send, including asset coordination, QA, and scheduling
Develop messaging and evolve formats for email that optimize engagement and drive incremental activity
Own market and launch communications timelines, ensuring retailers receive timely updates on collections, order deadlines, styles at risk, discontinuations, and ship windows with enough lead time to act
Collaborate with graphic design to optimize the look and feel of emails, elevating visual quality and evolving layouts into more effective designs
Partner with Digital Product & Engineering and Sales to align the email calendar with business needs, launches, and key promotional moments
Audit and evolve existing automated flows and build new, complex journeys based on customer behavior
Take a data-led approach through Salesforce to identify new opportunities for storytelling, cross-selling, automation, dynamic content, and personalization
Manage audience segmentation and list health by region, improving triggers, audience definitions and deliverability
Own reporting across the email channel, tracking open rate, click through/click-to-open, revenue/orders influenced, portal activity, and unsubscribe rate, translating insights into recommendations for ongoing strategy
Partner with the Director and EU leads to set benchmarks and performance targets, while managing a testing roadmap
Partner with the Social Media & Content team to feature relevant content, including ongoing influencer spotlights
Lead briefings for designers and the Social Media & Content team, translating campaign goals into clear creative and content direction
Stay organized with Monday.com to ensure cross-functional operational excellence
Web
Support website optimization initiatives in partnership with the Digital Product & Engineering team, contributing content and copy that improves the consumer journey across key touchpoints
Partner with Digital Product & Engineering and Product Teams to develop copy and content that ensures best sellers, new arrivals, and key launches are strategically surfaced and positioned across the website, aligning messaging with merchandising priorities and the broader marketing calendar during key seasonal moments
Contribute web copy that supports SEO best practices, ensuring content is optimized for discoverability and organic growth
What You'll Bring
4-5 years of experience in B2B email marketing, with hands-on ownership of both writing and execution
Background in the bridal industry a plus. You understand the retail landscape, the wholesale audience, and the seasonal rhythms of the business
Proficiency in HubSpot, including campaign management, workflows, and reporting
Experience building and optimizing automated email journeys, from simple triggers to multi-step behavioral flows
Experience working within Salesforce
Comfortable analyzing email performance data and using it to shape content and segmentation decisions, with familiarity in basic testing frameworks
Ability to think creatively, strategically and technically
Strong organizational skills and attention to detail. You manage multiple sends without things falling through the cracks
Clear communicator who can work cross-functionally and translate strategy into execution
Comfortable in a fast-paced environment where priorities shift and timelines are tight
Compensation & Benefits
This role has an anticipated base salary range of $80,000 to $95,000 annually. The final offer will be determined based on experience, skills, and internal benchmarks.
Justin Alexander offers a comprehensive benefits package that includes:
Health, dental, and vision insurance with ancillary options
401(k) with company match
Paid time off (vacation, sick days, holidays)
Family Building Benefits
Tuition Reimbursement
Employee discounts and more
Worksite address
springfield, NJ, 07081, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.