Job description
Category: Marketing
Location:
We’re looking for a data-driven Email Marketing Specialist to help grow revenue through email and SMS channels (Klaviyo and Postscript). This role is ideal for someone who enjoys building lifecycle campaigns, optimizing performance, and driving customer retention across multiple DTC brands.
Key Responsibilities
Execute email and SMS marketing strategies that drive engagement, retention, and revenue.
Manage segmentation, campaign builds, and automated flows throughout the customer lifecycle.
Analyze post-send performance (open rates, CTRs, revenue per recipient, deliverability) and apply insights to improve future campaigns.
Maintain and optimize campaign calendars to ensure timely and consistent communication across brands.
Personalize messaging using customer data and behavior to improve conversions and retention.
Collaborate with Brand, Creative, and Tech teams to ensure campaigns align with overall business goals.
Requirements
1+ year of hands-on experience with email/SMS platforms (Klaviyo & Postscript preferred).
Proven ability to build and optimize lifecycle flows and campaigns that drive retention and revenue.
Strong knowledge of segmentation, A/B testing, and personalization strategies.
Copywriting and visual direction skills for high-performing email/SMS creatives.
Familiarity with popup and list-building tools (e.g., Justuno, OptiMonk, Privy).
Analytical mindset with experience in campaign reporting and optimization.
Ability to manage multiple brands and campaigns simultaneously.
Highly organized with strong attention to detail and clear, proactive communication.
Technical Requirements
A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement
DetailsOriginally posted on Himalayas
Who can apply
Eligible countries: United States. Accepted UTC offsets: UTC-10, UTC-9, UTC-8, UTC-7, UTC-6, UTC-5, UTC+14. Review the full description for employer-specific work authorization, residency and schedule requirements.