About this opportunity
Diocese of Gary lists this Enrollment/Marketing Director-St Stanislaus Kostka opportunity in merrillville, Indiana. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Enrollment/Marketing Director
Primary focus is on growing enrollment through strategic recruitment and retention strategies. The Enrollment/Marketing Director is responsible for all recruitment and retention activities with a focus on growing enrollment. This position reports to the school Principal, and is supported by existing staff, Big Shoulders Fund, and ongoing professional development opportunities. Additionally, the school community will be a source of volunteer assistance in carrying out specific tasks associated with enrollment marketing.
Specific job responsibilities include but are not limited to:
Enrollment/Student Recruitment and Retention Creates and implements a comprehensive strategy aimed at increasing and maintaining enrollment
Actively participates in BSF marketing PD
Actively participates in all monthly school support meetings
Works with the principal to identify activities and incentives to maximize student recruitment and retention
Coordinates tours for all prospective families
Manages the inquiry process, including initial contact and subsequent follow-up with prospective families
Provides timely updates regarding conversion status of prospects, leads, tours, and enrolled students
Engages parents in marketing the school, managing family retention initiatives, etc. as well as actively engaging with prospective families throughout the enrollment process
Conducts admissions events such as open houses and shadow days, play groups, etc.
Participates in community events to build awareness of the school within the surrounding neighborhood
Utilizes the school's online enrollment system to manage leads, applications, and enrollment
Marketing Promotes the school through all available channels and creates and manages a marketing budget while tracking the return on investments made towards enrollment efforts
Social/Digital Assists in the maintenance and design of the school's website, including teacher/class updates, development and special event updates
Serves as the primary media liaison, focusing on the writing and submission of press releases, photos, Facebook posts, and ads.
Print/Tangible Coordinates the publication of all promotional materials, brochures, posters, and fliers
Organizes parish and community relations activities such as flier distribution, parent presentations, local and school event participation, etc.
Communication/Staff Relation Provides marketing related status reports to key stakeholders (e.g. school board, Diocese of Gary, Big Shoulders Fund, other parties as needed)
Hold regular check-in meetings with assigned Big Shoulders Fund enrollment point people in addition to school support meetings
Meet with school staff to better understand and communicate out the positive attributes and selling points of the school
Present to staff on their role in enrollment growth and how they can be supportive of these growth efforts
Keep attention on perceptions of school in the community (social media, family sentiments, etc.)
Keep attention on "curb appeal" of school
Serves as liaison to parish to help promote school at parish level
Provides general office support as needed, including answering phones and assisting with other administrative/office tasks
Worksite address
merrillville, IN, 46410, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.