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Job description
POSITION SUMMARY
TheStrategic Marketing Manageris responsible fordeveloping comprehensive programsthat will drive measurablemarketgrowthfor ERS and HVM.This roleis responsible foridentifyingtheappropriate segmentationand targets for growth,executing the marketing strategies needed tobuild awareness and capturesales opportunities,and collaborating with theSales and Operationstopursue these growth opportunities. This role will also need todeliveragainst budget targetsandmeasureand report onprogramKPIs.
RESPONSIBILITIES
The ideal candidate willhave a deep understanding of the marketing lifecycle frommarketanalysis to planning to execution. This roledemonstratesa collaborative approach between sales and marketing andis designed foran innovative self-starter. The key responsibilities of this role include:
Conductmarket and competitiveresearch and analysistoestablishmarketing strategies and new growth opportunities
Developmarket segmentation and positioning for areas offocus
Develop service offeringstocapture market opportunities
Developand executego-to-market plansthatdeliveragainstspecified business resultsand revenuetargets
Developmarketing programs to generate sales and drive revenuegrowth
Serve as subject matter expert of assigned program(s)
Execute marketing plans thatinclude events, public relations, social media, digitalmarketingand branding
Establish and deliver against marketing program KPIs
Create regular reporting cadence for specific marketing performance
Conduct internal and external customer research to gain insightsfordecision making
Generaterelevant content for use in thought-leadership and promotional materialsthat advance the brand
Serveas subject matter expert (SME) for marketing andareas of responsibility
Present at external events and internal training and meetings
Deliver sales enablement training and assets to support sales cycle
Engage with cross-functional teams including corporate marketing, legal, finance,operationsand sales
Adhere to all company policies, procedures and business ethics codes and ensure that they are communicated and implemented within the team.
Perform other duties asassigned andapplicable
REQUIREMENTS
Proficient with Microsoft Office suite(ie.Excel (especially), PowerPoint, Access,Word, Outlook)
Strong written, project management,and presentation skills
Strong communicationskills to all levels of the organization from peers to executive management
Self-starter
Basedin Westerville, OH
TRAVEL TIME REQUIRED
10%,
EDUCATION
Bachelor’s degree in Marketing,Strategy,orrelated fieldrequired--MBA preferred
Broadbasedunderstanding of marketing is essential. Knowledge of the electrical industryandpower generationmarketis a plus.
Digital marketing experience is a plus
Experience withservices marketingor product management
Experience withPardotandSharepointis a plus
10-15 years of experience
THE VERTIV OPPORTUNITY
The successful candidate will embrace Vertiv's Core Principles & Behaviors to help execute our Strategic Priorities.
About Vertiv
Vertiv (NYSE: VRT) brings together hardware, software, analytics and ongoing services to enable its customers' vital applications to run continuously, perform optimally and grow with their business needs. Vertiv solves the most important challenges facing today's data centers, communication networks and commercial and industrial facilities with a portfolio of power, cooling and IT infrastructure solutions and services that extend from the cloud to the edge of the network. Headquartered in Westerville, Ohio, USA, Vertiv employs around 34,000 people and does business in more than 130 countries. Visit Vertiv.com to learn more.
Our Core Principles:
Safety | Integrity | Respect | Teamwork | Inclusion
Our Strategic Priorities
High-Performance Culture
Customer Focus
Operational Excellence
Innovation
Financial Strength
Vertiv Behaviors
Own it
Act with urgency
Foster a customer-first mindset
Think big and execute
Lead by example
Drive continuous improvement
Learn and seek out development
Promote transparent & open communication
Work Authorization
No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring, terms of employment, mobility, training, compensation, and occupational health, without discrimination as to age, race, color, religion, creed, sex, pregnancy status (including childbirth, breastfeeding, or related medical conditions), marital status, sexual orientation, gender identity / expression (including transgender status or sexual stereotypes), genetic information, citizenship status, national origin, protected veteran status, political affiliation, or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position, you can request help by sending an email to
#J-18808-Ljbffr
Worksite address
westerville, OH, 43082, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.