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Job description
Executive Director of Growth & Market Relations
Senior Living & Post-Acute Healthcare | Palm Beach County, Florida
We are seeking an accomplished healthcare professional to serve as our Executive Director of Growth & Market Relations, a senior leadership position responsible for driving census growth, strengthening referral partnerships, optimizing admissions performance, and advancing our reputation throughout the healthcare community.
This is not a traditional marketing or sales position.
The successful candidate will understand the entire continuum from referral to admission to reputation and will work directly with clinical, operational, admissions, and executive leadership to identify opportunities and deliver measurable growth.
Key Responsibilities
Review clinical referrals and patient documentation to identify appropriate admission opportunities and barriers to acceptance.
Analyze declined and lost referrals to identify opportunities for improved conversion.
Audit referral response times and ensure inquiries receive timely, appropriate follow-up.
Monitor admission processes to ensure required documentation and paperwork are completed accurately and timely.
Evaluate referral volume, conversion rates, referral sources, census trends, and lost business opportunities.
Develop and strengthen collaborative partnerships with hospitals, physicians, case managers, discharge planners, ACOs, managed-care organizations, and other healthcare partners.
Work with clinical and operational leadership to identify opportunities to expand capabilities and appropriately accept higher-acuity and complex patients.
Develop and execute strategies to increase census, occupancy, appropriate payer mix, and market penetration.
Evaluate hospital and market referral trends and identify opportunities for growth.
Strengthen organizational reputation and increase confidence among referral partners and the broader community.
Oversee and evaluate social media, digital marketing, online reputation, and community engagement initiatives.
Ensure marketing activities translate into measurable referral, census, and reputation outcomes.
Develop relationships throughout the local healthcare and senior-living community.
Provide executive leadership with meaningful reporting and recommendations based on referral and market performance.
Who We Are Looking For
We are looking for a healthcare leader who can move comfortably between a patient chart, a hospital meeting, an admissions dashboard, and an executive strategy discussion.
The ideal candidate is analytical, relationship-driven, highly accountable, and understands both the clinical and business drivers of healthcare growth.
Experience in skilled nursing, post-acute care, senior living, hospital relations, managed care, admissions, clinical liaison services, or multi-site healthcare operations is strongly preferred.
Clinical knowledge and demonstrated experience evaluating healthcare referrals are highly desirable.
Success in This Role
Success will not be measured by the number of lunches, events, visits, or marketing activities completed.
Success will be measured by appropriate admissions, faster referral response, stronger conversion, census growth, expanded hospital partnerships, improved market reputation, and measurable results.
If you are an experienced healthcare professional who understands how to turn clinical capability, operational excellence, relationships, and reputation into sustainable growth, we want to hear from you.
Competitive executive compensation commensurate with experience.
Qualified candidates are invited to submit a résumé and brief introduction highlighting experience in healthcare growth, admissions, referral management, hospital relations, and market development.
Requirement
Employment is contingent upon successful completion of a Florida AHCA Level 2 background screening in accordance with state regulations.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.