Executive Director, Partnerships

Job description

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

Executive Director, Partnerships

The Executive Director, Partnerships is a strategic leadership position within CREO, Omnicom Media's flagship influencer agency. This role is responsible for driving enterprise-level business development and partner management across the entire Omnicom ecosystem—integrating CREO's influencer capabilities with Omnicom Media planning, Omnicom Creative, and Omnicom Commerce & Services. The Executive Director serves as the principal architect of integrated influencer strategies, positioning influencer marketing as a core media channel across the Omnicom holding company, while securing transformational partnership opportunities with marquee clients and brands. This role requires exceptional strategic vision and the ability to orchestrate complex, cross-holding company pitches and executions. The Executive Director acts as a trusted advisor to C-suite stakeholders across CREO, Omnicom Media, and partner agencies, ensuring influencer capabilities are seamlessly integrated into broader media and marketing strategies. This role is critical to revenue generation, market leadership positioning, and establishing influencer marketing as a foundational channel alongside traditional media at CREO and across the Omnicom portfolio.

Reports to: Chief Client Success Officer, Creo

Key Responsibilities

Strategic Business Development & Revenue Growth:

Lead enterprise-level business development initiatives targeting Fortune 500 and Global 1000 companies, with focus on multi-million dollar integrated campaigns and strategic partnerships

Develop and execute go-to-market strategies that position CREO as the premier influencer marketing partner within integrated Omnicom campaigns

Establish and nurture strategic relationships with C-suite executives, CMOs, and media directors at key client organizations

Own P&L responsibility for partnerships portfolio, setting aggressive revenue targets and ensuring execution against commercial objectives

Identify and capitalize on emerging market opportunities where influencer marketing can drive transformational business outcomes for clients

Integrated Omnicom Partnership Management

Architect integrated solutions leveraging CREO influencer capabilities alongside Omnicom Media planning, buying, creative, and commerce services

Serve as executive liaison to OM leadership, Omnicom agencies, and cross-holding company stakeholders to ensure cohesive partnership strategies

Develop and manage complex pitch processes and RFP responses that showcase the full power of integrated Omnicom solutions

Build scalable frameworks for cross-holding company collaboration, ensuring seamless handoffs and integrated campaign execution

Create internal positioning and go-to-market materials that position CREO as an essential component of Omnicom's media and marketing ecosystem

Lead pitch teams across multiple Omnicom entities, ensuring unified messaging, aligned pricing, and cohesive value propositions

Partner & Relationship Ecosystem Development

Cultivate and expand relationships with platform partners (Instagram, TikTok, YouTube, etc.), representing the collective influence and scale of Omnicom's influencer capabilities

Develop strategic alliances with complementary service providers, technology partners, and industry stakeholders to enhance service offerings

Build and maintain a robust network of agency, brand, and creator stakeholders, leveraging these relationships to drive new business and innovation

Identify partnership opportunities within the Omnicom ecosystem that unlock additional revenue streams and competitive advantages

Market Leadership & Strategic Innovation

Maintain deep expertise in the evolving influencer and creator marketing landscape, identifying trends that create competitive advantages for clients and CREO

Lead thought leadership initiatives positioning CREO as an industry innovator in influencer marketing, creator economics, and integrated channel strategies

Champion best practices across the organization, ensuring service offerings remain at the forefront of industry standards for measurement, compliance, and effectiveness

Collaborate with internal innovation teams to develop proprietary tools, methodologies, and frameworks that differentiate CREO in the marketplace

Communicate market insights and strategic recommendations to executive leadership to inform long-term business direction and investment priorities

Team Leadership & Organizational Excellence

Build, mentor, and lead a high-performing partnerships team, establishing a culture of excellence, accountability, and continuous improvement

Set strategic direction and performance expectations for the partnerships function, driving alignment with CREO and Omnicom Media objectives

Foster cross-functional collaboration with Creator Activation, Account Management, Strategy, Measurement, and Commerce teams to ensure integrated excellence

Develop client-facing talent within the organization, identifying and cultivating future leaders in business development and partnership management Illinois, New York: $150,000.00-$250,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice:

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

Illinois, New York: $150,000.00-$250,000.00

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Worksite address

new york, NY, 10261, US

Who can apply

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