Field & Events Marketing Manager

Job description

The Opportunity:

Events are one of the most direct ways we get in front of the health system and workforce leaders who partner with Stepful. We're hiring a Field & Events Marketing Manager to run that program: getting every event executed well, making sure every conversation is captured and followed up, and turning what we learn into better events next season.

You'll run a seasonal calendar of about two events a month (up to four in the fall) working alongside our events contractor and partnering with Growth leadership on overall event strategy. You'll also run our paid webinar program and help launch a Stepful-hosted event in 2027. We're looking for someone who is scrappy and self-sufficient, and who can build the processes they need rather than waiting for them.

This opportunity can be hybrid, based out of our NYC office, or fully remote, reporting into our Director, Enterprise Marketing.

This role involves up to 30% travel.

What You'll Do:

Event Execution

Manage end-to-end execution for conferences, trade shows, and sponsored events, including logistics, booth and materials, staffing, budgets, and vendor coordination

Coordinate the work of our events contractor and outside vendors so every event ships on time and on budget

Prepare the team for each event with target account lists, briefing docs, and meeting schedules, in partnership with our Workforce Solutions team

Lead Capture & Follow-Up

Implement and maintain event lead tagging in HubSpot so every lead and attendee is attributed correctly

Run post-event follow-up sequences and hand off warm conversations to sales quickly

Track attendee engagement after each event and share insights that shape which events we invest in next

Webinars & New Programs

Run our paid webinar program, from topic and speaker coordination to promotion, production, and follow-up, with support from product marketing

Support planning and execution for a Stepful-hosted event next year

Build simple, repeatable playbooks and checklists, and experiment with AI tools to speed up event prep and follow-up

What You'll Bring:

5+ years of events or field marketing experience, including at a startup

A track record of managing several events at once from start to finish, including budgets, vendors, and on-site execution

Hands-on experience setting up lead capture and campaign tagging in a CRM or marketing automation tool (HubSpot, Salesforce, Marketo, or similar)

Experience running webinars or virtual events from promotion through follow-up

Scrappiness: you're comfortable building your own processes and tools when there isn't infrastructure in place

Strong project management and communication skills, and a habit of flagging risks early to sales and marketing partners

Willingness to travel to events, including during the busy fall season

Bonus Points If:

You've run events for healthcare, health system, or HR and workforce audiences

You've helped launch a company's own flagship event or customer summit

You've worked in EdTech, workforce development, or healthcare

Interview Process:

Introductory call with Talent Acquisition team member

Interview with Hiring Manager

Take-Home Assignment

Virtual Panel Interview

On-Site Panel Interview

Benefits and Compensation:

Meaningful Equity Stake

Subsidized Medical, Dental, and Vision insurance plan options

401(k)

FSA, HSA and commuter benefits

Learning stipend

Open vacation policy, including:

The target base salary range for this opportunity is $110,000 - $130,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

Worksite address

new york, NY, 10261, US

Who can apply

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