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Job description
Field Marketing Ambassador
As a Field Marketing Ambassador, you will be the face of the Indianapolis Motor Speedway (IMS) at events, festivals, and community activations across Central Indiana and statewide outreach initiatives. In this role, you'll help drive fan engagement, manage promotional materials, and proudly represent the IMS brand as an official ambassador.
Working closely with the IMS Marketing Team, you'll support grassroots marketing efforts by traveling to various events, connecting with consumers, generating leads, and promoting both the Indianapolis Motor Speedway and the NTT INDYCAR SERIES.
This is a hands-on, fast-paced internship ideal for students or young professionals who are passionate about marketing, fan experiences, live events, and motorsports — and want to gain real-world experience working with one of the most iconic brands in sports.
Your Responsibilities
Event Support
Manage IMS displays, signage, and collateral at all assigned events, including set-up and tear-down.
Fan Engagement
Interact with attendees in a friendly and approachable way, educating them about IMS events and promotions.
Data Collection
Encourage fans to sign up for giveaways, email lists, and promotions to help grow the IMS database.
Brand Representation
Serve as a credible IMS brand expert by developing in-depth knowledge of IMS events, athletes, and offerings.
Ambassador Role
Embody the IMS brand at all times, maintaining a positive and professional presence at every event.
Crowd Interaction
Be the outgoing personality that captivates audiences, approaches strangers with confidence, and initiates natural conversations.
What You Bring
We're looking for someone who's ready to bring great effort every day and is committed to growing with us.
Required Experience & Skills:
21+ preferred
Passionate about sports, motorsports and/or sports marketing
Possess strong interpersonal, communication and verbal skills
Outgoing, energetic, and comfortable speaking with strangers
Able to work evenings, weekends, and event days as needed
Reliable transportation to and from events
Promotional experience is a plus
Must be willing to work unusual hours
Must have a flexible schedule
Conduct:
Maintains high level of energy during entire duration of shift
Must be able to work exceptionally well with others in a close team environment
Charming and outgoing attitude during shifts
Embodies brand values during every shift
Must be polite, courteous, and treat all consumers respectfully regardless of the situation
Must be able to sit for extended periods of time during long drives in an IMS vehicle
Must be able to stand and remain mobile for extended periods of time during events
Must treat the company vehicles and promotional displays/supplies with care whether on or off the road
Education:
Currently enrolled in or recently graduated from a four-year college or university, pursuing a degree in Marketing, Communications, Sports Management, or a related field
Leadership:
This role does not have direct supervisory responsibilities
Flexibility & Travel:
Must be able to work at least one event shift per week or 10-15 hours. Required dates include:
February-April: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include:
February 19 – 100 Days Out from the Indy 500 Fan Celebration
May: Must be available to work at IMS and at off-site field marketing events 20-25 hours per week. Required dates include:
May 1 – Month of May Kick-off Event
May 14 – Sonsio Grand Prix Practice & Qualifying
May 15 – Sonsio Grand Prix Race Day
May 18 – Naturalization Ceremony
May 21 – Indy 500 Fast Friday Practice
May 22 – PPG presents Indy 500 Armed Forces Qualifying
May 23 – PPG presents Indy 500 Armed Forces Qualifying
May 26 – Community Day presented by Gallagher and Coca-Cola Indy 500 Porch Party Winner Visits
May 28 – Miller Lite Carb Day
May 29 – Legends Day
May 30 – 111th Running of the Indianapolis 500 presented by Gainbridge
June-September: Must be available to work at least one event shift per week or 10-15 hours per week. Required dates include:
July 22 – Hauler Parade
July 23 – Brickyard Weekend Practice
July 24 – Pennzoil 250 presented by Take 5 Oil Change
July 25 – Brickyard 400 presented by PPG
September 16 – IMSA Street Festival
September 17 – IMSA Practice
September 18 – IMSA Qualifying
September 19 – TireRack.com Battle on the Bricks IMSA Race
Physical Demands
Must be able to lift up to 50 lbs. and assist with event set-up and tear-down.
Extended periods of standing or walking (as needed)
Comfortable working indoors/outdoors and around event noise
Work Environment
Fast-paced, collaborative office and event settings
Staff will experience frequent interruptions and must be prepared to interact with others on a regular basis
Benefits & Perks
Paid seasonal position
Hands-on marketing experience in the sports and entertainment industry
Build your resume with real-world event activation and fan engagement experience.
A fun, high-energy work environment at one of the most iconic venues in sports.
Equal Opportunity
Penske Entertainment is proud to be an equal opportunity employer. We're committed to creating a workplace where everyone can thrive—regardless of race, gender, orientation, background, or ability.
Worksite address
indianapolis, IN, 46262, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.