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Join a Fast-Growing European Software Vendor Expanding in North America
A leading European software company specializing in Business Process Management (BPM) and Workflow Automation is expanding into the North American market — and hiring a Field Marketing Manager in Boston to drive regional growth.
This is a high-impact role for a hands-on, strategic marketer who thrives in dynamic environments and is excited to build and shape regional marketing efforts from the ground up.
As part of the global Growth Marketing team , you’ll lead and execute regional marketing programs to support demand generation, brand awareness, and customer engagement across the U.S. You’ll work cross-functionally with global teams and closely align with sales to ensure measurable pipeline impact in one of the company’s most important growth regions.
What You’ll Be Doing
Local Market Strategy: Define and localize marketing initiatives to align with the unique characteristics and buyer behaviors of the U.S. market.
Event Marketing: Own planning, execution, and ROI tracking for industry events, tradeshows, and local customer meetups — driving engagement and leads.
Account-Based Marketing (ABM): Collaborate with Sales and Global Marketing Ops to develop targeted ABM campaigns for high-value accounts.
Sales Enablement: Equip Sales with localized messaging, collateral, and customer insights to accelerate deal cycles and improve win rates.
Partner & Channel Marketing: Co-market with strategic partners to expand reach, generate leads, and boost joint visibility.
Content Localization: Tailor global messaging and marketing assets to resonate with North American audiences.
Cross-Functional Collaboration: Partner with global teams to align initiatives with company-wide goals and ensure operational efficiency.
What You Bring
5+ years of B2B field marketing experience, ideally in SaaS or enterprise software
Proven success driving demand generation and marketing-sourced revenue
Strong experience managing events and executing customer-facing marketing programs
Knowledge and hands-on involvement with ABM strategies and tools
Collaborative mindset with strong communication and project management skills
Data-driven approach with experience using Salesforce and ABM platforms
Deep understanding of the North American B2B landscape and buying dynamics
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing
Industries
Software Development, Technology, Information and Media, and Marketing Services
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Worksite address
boston, MA, 02298, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.