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Job description
Experience Level
1–3+ years (Sales, Fitness, or Leadership preferred)
Benefits
401(k)
401(k) matching
Bonus based on performance
Competitive salary
Employee discounts
Free uniforms
Health insurance
Opportunity for advancement
Paid time off
Training & development
Workout Anytime – Reidsville
Position Type
Full-Time
Experience Level
1–3+ years (Sales, Fitness, or Leadership preferred)
Who We Are
Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a “clock-in, train clients, and leave” environment—we are a results-driven organization built on accountability, leadership, and growth.
The Opportunity
The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.
Mission of the Role
Drive Personal Training revenue growth
Build and lead a team of high-performing coaches
Deliver an elite client experience that drives retention
Execute Workout Anytime systems that produce consistent results
What You’ll Be Responsible For
2. Client Experience & Retention
3. Team Leadership & Development
4. Operations & Execution
Personal Training Sales & Revenue (Primary Focus)
Lead all PT sales and client conversions
Drive Personal Training Experiences (PTEs) and Kickstart sessions
Own monthly PT revenue performance
Coach trainers on sales, objections, and closing
Partner with GM to convert new members into PT clients
Ensure all clients are onboarded and serviced properly
Monitor attendance, engagement, and retention
Resolve member concerns, delinquents, and cancellations
Maintain a high-level client experience
Lead, coach, and develop a team of 4–7 trainers
Conduct daily check-ins, roleplay, and weekly performance reviews
Run monthly team trainings (sales, anatomy, retention)
Hold coaches accountable to performance standards
Maintain accurate schedules, reporting, and systems
Track production daily and submit required reports
Ensure compliance with all company systems and standards
Maintain cleanliness, professionalism, and brand standards
Requirements
Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
CPR/AED Certified
1+ year fitness, sales, or leadership experience preferred
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Worksite address
reidsville, NC, 27320, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.