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Job description
Job Description
The Short Version
Brand is the product. Taste is strategy. We're looking for an exceptional builder to help create the next iconic consumer company – not simply run one.
What We're Building
We believe the next iconic wearable won't win because it measures more. It will win because people want to wear it.
Today's category leaders have built extraordinary technology. They've largely neglected culture, aesthetics, identity and desire. We're building the counterpoint. A company where design isn't decoration. Brand isn't marketing. Culture isn't an afterthought. They're the product.
What This Role Actually Is
This isn't a turnaround. It isn't corporate innovation. It isn't optimization. It's the chance to build what we believe could become one of the defining consumer technology companies of the next decade.
You'll work alongside Liminal, a Founders' Studio backed by Temasek, building from conviction rather than consensus.
You're not here to "run the business." You're here to become the operating counterpart to the founder. You'll help translate ideas into execution. Build the company. Recruit exceptional people. Make thousands of decisions. Challenge assumptions. Protect the brand. Create commercial momentum. And, over time, become the leader the organization naturally follows.
The relationship matters as much as the résumé. Think less "employee." More "co-builder.
The Work
Build the company. Grow an exceptional team. Shape culture from day one. Create operating rhythms that increase clarity without creating bureaucracy.
Turn vision into momentum. Break ambitious ideas into executable plans. Drive accountability. Remove bottlenecks. Create leverage.
Build the brand. Every decision teaches the market who we are. You'll care as much about typography, materials, packaging and storytelling as pricing, margins and forecasts. You understand that in iconic consumer companies, brand is strategy.
Build the business. Develop commercial partnerships. Launch products. Create distribution. Understand customers. Build a company people want to buy from, not simply invest in.
Be a thought partner. The best decisions emerge through debate. You're comfortable challenging ideas. You're equally comfortable committing once a decision has been made.
Who You Are
Proven builder. You probably have 5–15 years of experience building companies. You may have been a founder. You may have been a President, COO or Chief of Staff. Titles matter less than evidence. You've helped create something that didn't previously exist.
High bandwidth. You're unusually organized and have high agency. You absorb information frighteningly quickly. You move effortlessly between strategy and execution. You can spend the morning discussing positioning, the afternoon negotiating a supplier contract, and the evening refining a fundraising deck.
Sound judgment. People trust you because you are intellectually honest, have low ego, and your judgment compounds.
Exceptional taste and execution. You have exceptional taste. Not simply aesthetically. Commercially. Culturally. Organizationally You understand why certain products become movements while others become commodities. You appreciate spreadsheets as much as sketchbooks. You care about unit economics and typography. Customer psychology and manufacturing. Brand architecture and operating cadence.
Comfort with ambiguity. Enough said.
Repeat founders are particularly interesting. Previous CEO experience is not required. Big Tech pedigrees don't impress us nearly as much as evidence of hunger.
This Is Probably Not For You If...
You believe brand is something marketing does after the product ships.
You optimize for organizational comfort over speed.
You need structure before creating momentum.
You confuse process with progress.
You'd rather manage people than build companies.
Unicorn Points If...
You're as comfortable discussing the symbolism of an object as you are its bill of materials. You can hold your own with engineers, designers, investors, and manufacturers. You care deeply about craftsmanship. You're ambitious without needing to be the loudest person in the room.
You've probably dreamt of building a truly iconic company for longer than you've admitted publicly.
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Worksite address
los angeles, CA, 90079, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.