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Job description
NOW HIRING: Founding Studio Director/General Manager for Alloy Personal Training up to $95,000 + Benefits + 401(k)
LOCATION: 1286 Bay Dale Drive, Arnold, MD 21012. This locally owned, brand new studio is located in Bay Hills Shopping Center.
PREMIUM COMPENSATION AND BENEFITS:
Generous base salary plus performance bonus opportunities, with total earning potential up to $95,000.00 or more
Employer contribution toward health coverage for eligible full-time employees
401(k) retirement plan
Paid Time Off
Complimentary Alloy membership and workouts
Retail and supplement discounts
Professional development, training, and continuing education
BUILD SOMETHING FROM THE START: Alloy Personal Training Broadneck is seeking an experienced, certified fitness professional to lead the launch of our Broadneck studio in Arnold, MD, as its Founding Studio Director.
This leadership opportunity is for someone who can build a team, grow a membership community, drive sales, and create an exceptional experience from a member’s first conversation through every stage of their fitness journey. You’ll be the face and day-to-day leader of the studio in Arnold, taking ownership of its performance, team, culture, and member experience.
Our studio is located in Bay Hills Shopping Center on Bay Dale Drive, serving Arnold and the broader Broadneck community, with access to prospective members across Annapolis and Severna Park.
YOUR OPPORTUNITY: As Founding Studio Director, you will help establish the studio before opening and lead it as the business grows. You’ll work with ownership to turn launch plans into action, build local relationships and partnerships, hire and develop a strong team, and create the systems and culture that keep members engaged.
YOU WILL OWN:
Founding membership sales, consultations, follow-up, conversion, and retention
Local outreach, partnerships, events, and community visibility
Member onboarding, engagement, retention, and referrals
Hiring, training, scheduling, and development of studio staff
Daily operations, service standards, and the member experience
Studio goals, key performance indicators, and financial performance
A positive, accountable culture for both members and employees
KEY RESPONSIBILITIES:
Lead presale and opening efforts in partnership with ownership
Build a consistent sales process and personally connect with prospective members
Develop relationships with local businesses, wellness professionals, and community organizations
Follow through on local partnerships, outreach, and events to turn relationships into studio visits and memberships
Hire, onboard, coach, and hold team members accountable
Oversee scheduling, staffing, studio presentation, and daily operations
Track sales, membership, retention, and other performance measures; act on what the numbers show
Resolve member concerns promptly and strengthen long-term relationships
Support the coaching team in delivering a consistent, high-quality Alloy Broadneck experience
Represent Alloy Broadneck at local events and throughout the community
ABOUT YOU:
You hold a current, nationally recognized personal training or group exercise certification from an accredited or widely recognized organization, such as ACE, NASM, ACSM, NSCA, NCSF, NCCPT, or a comparable credential. Certification is required.
You have 3–5+ years of experience in fitness sales, studio management, personal training leadership, or a comparable role
You have a record of growing memberships, developing people, and delivering an exceptional member experience
You’re comfortable owning goals, reviewing performance data, and adjusting your approach
You can confidently lead consultations, follow up with prospects, and ask for the sale
You communicate clearly, stay organized, and follow through
You enjoy building relationships in the local community
You’re willing to be highly involved during launch, including some early mornings, evenings, and weekends as needed
RELEVANT BACKGROUNDS: We’d welcome certified leaders from personal training studios, boutique fitness, small‑group training, and full‑service health clubs, including F45 Training, Orangetheory Fitness, Burn Boot Camp, Fitness Together, The Exercise Coach, Anytime Fitness, Life Time, Crunch Fitness, Gold’s Gym, Equinox, CrossFit affiliates, 9Round, Club Pilates, and StretchLab. Experience with a particular brand is not required. What matters is your ability to lead a fitness business, develop a team, and build lasting member relationships.
STRONGER TOGETHER: Alloy Personal Training Broadneck specializes in customized small‑group personal training designed around the individual. Our approach combines intelligent programming, technical coaching, accountability, and personal connection to help members become stronger and healthier at every stage of life.
READY TO LEAD THE LAUNCH? If you’re a certified fitness leader who wants to build a studio and make a lasting impact in the Broadneck community, we want to meet you.
INSTAGRAM: @alloy.broadneck
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Worksite address
arnold, MD, 21012, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.