About this opportunity
WhiteWater Express Car Wash lists this General Manager 719 opportunity in rochester hills, Michigan. Review the employer’s description below for duties, qualifications and application requirements.
Job description
General Manager
At WhiteWater Express, we are more than just a car wash; we are a company built on respect, communication, and a passion for people. Our dedicated team members are leaders within the company, and we believe that personal growth is the key to our organizational success. If you are a self-starter, motivated, and ready to take on new challenges, we want you to succeed with us, as a part of a rapidly growing business.
Position Overview
The General Manager is responsible for the overall performance and operations of a WhiteWater location. This role leads day-to-day operations, drives revenue growth, ensures operational efficiency, and fosters a positive team culture. The General Manager oversees staff development, upholds safety and service standards, and manages all aspects of financial and operational success.
The General Manager reports directly to the Area Director. Base salary ranging from $50,000 to $55,000 + bonus potential up $17,500.
Key Responsibilities Include
Leadership & Culture
Cultivate a positive, customer-focused workplace culture through coaching and leadership growth.
Lead by example, fostering a team-oriented environment where every employee feels empowered to lead.
Recruit, hire, train, and develop outstanding team members while managing performance and retention.
Customer Service & Employee Experience
Deliver a safe, clean, and 5-star experience for customers and employees from drive-up to drive-out.
Address and resolve customer and employee concerns while promoting a respectful environment.
Educate customers on wash products, packages, memberships, and promotions to support satisfaction and sales.
Operations & Safety
Create and communicate schedules for daily and weekly operations.
Ensure completion of all maintenance tasks, store cleanliness, and compliance with site standards.
Troubleshoot equipment and partner with Facilities and IT to resolve issues quickly.
Uphold company policies and enforce safety protocols across all operations.
Sales & Financial Performance
Drive revenue growth through team development and effective customer interactions.
Utilize KPI tools to increase membership revenue and retention.
Manage controllable costs with the support of your Area Director and insights from our Business Intelligence dashboards.
Administrative
Perform payroll tasks, including reviewing and approving employee hours, ensuring accuracy and compliance with company policies.
Handle hiring, training, performance management, and employee development.
Enforce company policies, procedures, and compliance standards to maintain operational consistency and legal adherence.
Perform other duties as assigned to ensure smooth operations.
Qualifications
Education
A high school diploma or equivalent is required. However, a combination of experience and/or education will be taken into consideration.
Experience
1–3 years of management experience in retail, hospitality, or another fast-paced environment. Car wash experience is not required.
Experience supervising teams of 8–12 employees, including hiring, training, scheduling, and performance management.
Skills & Abilities
Strong leadership and management capabilities with proven sales acumen.
Excellent verbal and written communication skills with conflict-resolution abilities.
Proficient in Microsoft Office Suite, Google Workspace, and POS systems.
Ability to multitask, prioritize, and work effectively under pressure while maintaining attention to detail.
Physical Requirements
Ability to lift and carry up to 50 lbs.
Comfortable working outdoors in varying weather conditions (heat, cold, rain, humidity).
Ability to stand, walk, bend, and move throughout a fast-paced environment.
Availability
Flexibility to work 45–50 hours per week, adjusting as needed to meet business demands.
Benefits
Base salary ranging from $50,000 to $55,000 + bonus potential up $17,500
Comprehensive Health Benefits (Medical, Dental & Vision)
Paid Time Off in addition to Company Paid Holidays
401(k) Retirement Plan with Company Match
Company-Paid Life Insurance
Clear pathways for career advancement
Free Weekly Car Washes
Our employees are our most valuable asset. We only employ the best people in the service industry who embrace new challenges with enthusiasm. If you are looking for professional development with advancement opportunities in a fast-growing organization, come join our Team!
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.