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Strategic Employment

General Manager CPG

california, MO

Check who can apply and the requirements below before continuing.

About this opportunity

Strategic Employment lists this General Manager CPG opportunity in california, Missouri. Review the employer’s description below for duties, qualifications and application requirements.

Job description

General Manager, U.S. (CPG)

A growing, international CPG brand is hiring a U.S. General Manager to own and scale its North American business. This is a true P&L role , reporting directly to the CEO, with broad autonomy and a mandate to grow revenue, strengthen distributor partnerships, and build out a high-performing commercial team.

This is not an operations or plant GM role. The focus is commercial leadership: sales strategy, distributors, retail partnerships, trade spend, forecasting, and execution in a lean environment.

If this sounds like your next career move, apply now!

Compensation: Up to $200k base + bonus + full benefits

Location: Greater LA / OC (flexible hybrid; office currently in East LA County with potential move toward the LAX/Westside area)

Qualifications

8+ years in CPG/FMCG , ideally with strong beverage exposure

Proven experience owning a full P&L in the U.S. market

Deep experience managing distributor-led models and national or regional retail accounts

Track record of retail expansion, trade spend optimization, and profitable growth

Experience working within a global or international organization preferred

Mandarin fluency is a strong plus , but not required

What You’ll Own

Full U.S. P&L ownership (revenue, gross margin, trade spend, A&P, opex)

Distributor-led go-to-market strategy across grocery, mass, club, specialty, and other key channels

Direct ownership of key retail relationships , JBPs, pricing, and promotional calendars

Forecasting and demand planning discipline to support growth and supply continuity

Hands-on leadership of a small but growing U.S. team, with responsibility to attract and develop talent

Close alignment with global HQ while maintaining strong local decision-making

Why This Role

High-impact, high-visibility leadership role with direct access to executive decision-makers

Real autonomy to shape U.S. strategy and build a team

Flexible working model focused on outcomes, not face time

Backing of an established international brand with significant growth runway

US Citizens and Permanent Residents are welcome to apply. Unable to provide sponsorship at this time.

Compensation: $200,000 per year

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Worksite address

california, MO, 65018, US

Who can apply

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