About this opportunity
Burn Boot Camp lists this General Manager - Lake Nona, FL opportunity in orlando, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
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General Manager - Lake Nona, FL
Full Time Lake Nona, FL, US
BURN BOOT CAMP CULTURE
Our mission at Burn Boot Camp is to inspire, empower, and transform lives through community-based fitness.
We are a dynamic community whose commitment to each other and the mission is one of a kind. We believe hard work is energizing, problem solving is exciting, and competition is inspiring. Our resourceful, urgent, and innovative attitude creates a fast-paced environment where ideas are encouraged, decision making is promoted and saying “yes!” to uncharted territory is an everyday practice.
We aim to inspire, empower, and transform lives through community-based fitness.
POSITION DESCRIPTION
Are you an outperformer who thrives on ownership, accountability, and winning as a team? Do you lead like a business owner—and love the energy, purpose, and impact of fitness? Have you ever wanted to be part of something before it opens — to build culture before the doors do?
If that sounds like you, the General Manager role at Burn Boot Camp Lake Nona may be your next big move.
As the senior operational leader of Burn Boot Camp Lake Nona, you are responsible for building this location from the ground up. That means generating leads before doors open, building and training a championship-level team, executing Pop-up Camps, and leading a Grand Opening that sets the bar for what a Burn location can be. You will be fully accountable for performance, culture, and business results from Day 1.
You operate with the mindset of a Franchise Partner, driving results as if the business were your own — while leveraging the full power and resources of Burn Boot Camp Headquarters. You’ll partner closely with HQ support teams including Human Resources, Accounting & Finance, Marketing, Learning & Development, and Operations to build strategy, execute with urgency, and deliver elite results.
This role is for leaders who want autonomy + support, high expectations + high reward — building culture, community, and revenue from the very first day. Grand Opening is targeted for early January 2027.
Lead Trainer – owns the fitness product, trainer development, and camp execution
Lead Burn Ambassador – drives front desk operations, membership sales, and the member experience
Key Childwatch – oversees Childwatch operations, team leadership, and family support
ACCOUNTABILITY
Leadership and management of the gym leadership team
People strategy and execution
Operations strategy and execution
Blue Carpet Experience oversight
Marketing strategy and execution
Financial strategy and execution
KEY PERFORMANCE INDICATORS
Average Unit Members (AUM)
Gross Overall Revenue (GOR)
Average Member Revenue (AMR)
Membership growth and retention
Retail and Burn Nutrition performance
Payroll management and labor targets
Expense management and budget adherence
Overall gym profitability and financial health
QUALIFICATIONS
Ideal candidate is –
A leader of people and process
Able to identify opportunities to improve efficiency and simplify operations
Highly organized and detail oriented
Strong verbal and written communication skills
Strong interpersonal and leadership skills
Able to prioritize multiple deliverables and meet deadlines
Confident in membership sales leadership
Experienced in financial performance management including payroll and expense control
Experienced opening a new location, market, or business unit
Skilled at lead generation, grassroots community outreach, and pre-sales or pre-opening membership campaigns
Composed and decisive under the pressure of a compressed pre-opening timeline
Energized by high-visibility, high-stakes environments
This position description is not intended to be and should not be construed as an all-inclusive list of responsibilities, skills, or working conditions associated with this position. While this description is intended to accurately reflect the position’s activities and requirements, management reserves the right to modify, add or remove duties as necessary.
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Worksite address
orlando, FL, 32885, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.