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ForceBrands

General Manager

newport beach, CA

Check who can apply and the requirements below before continuing.

About this opportunity

ForceBrands lists this General Manager opportunity in newport beach, California. Review the employer’s description below for duties, qualifications and application requirements.

Job description

** This role is not with ForceBrands, the brand is a high-growth clean home care product. Candidates need to be based near Newport Beach, or open to relocation.

The company is seeking a commercially driven General Manager / President to lead the next phase of growth for one of the fastest-scaling omnichannel brands in the home, pest, and garden category.

This leader will own the overall commercial strategy and P&L, with a strong emphasis on accelerating retail growth, expanding key retailer relationships, and positioning the business for a successful future exit. The ideal candidate combines strategic leadership with hands-on execution and has experience scaling high-growth consumer brands across retail and omnichannel environments.

Key Responsibilities:

Lead overall commercial strategy across retail, Amazon, and DTC channels

Own and drive retail expansion strategy with major national retailers

Build and strengthen relationships with key buyers and retail partners

Oversee sales, marketing, and overall business performance/P&L

Partner closely with executive leadership to position the company for long-term value creation and eventual exit

Evaluate and build out the commercial organization as the business scales

Collaborate cross-functionally with shared services and holding company leadership

Ideal Background:

Experience leading or scaling a high-growth consumer brand

Strong retail strategy experience with meaningful buyer relationships

Deep understanding of omnichannel consumer businesses

Experience in pest control, home & garden, pet, household products, or adjacent categories strongly preferred

Proven P&L ownership and commercial leadership experience

Startup or entrepreneurial environment experience preferred

Experience through acquisition, exit, or significant scale-up highly valued

Preferred Candidate Profile:

The ideal candidate may have started their career on the retailer/buyer side before moving into brand-side CPG leadership, giving them both strategic category insight and strong retailer relationships. Candidates from companies such as Central Garden & Pet or other omnichannel consumer brands with retail complexity are of particular interest.

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Worksite address

newport beach, CA, 92659, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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