About this opportunity
Stowers Machinery Corporation lists this General Manager of Rental Division opportunity in fort lauderdale, Florida. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Description
Stowers Machinery is proud to expand from East Tennessee into Southern Florida through the launch of Coastal Construction Equipment, LLC, the region's Cat® Compact Equipment Dealer. This significant growth initiative will establish a new organization designed to provide customers throughout Southern Florida with exceptional equipment sales, rental, parts, service, and product support.
Position Scope:
The General Manager of the Rental Division is responsible for leading all rental operations across Coastal CAT, ensuring strong financial performance, high equipment utilization, and exceptional customer service. This role oversees rental strategy, fleet management, branch rental operations, and team performance to support growth and profitability. Working closely with executive leadership, sales, product support, and logistics teams, the General Manager ensures that rental operations align with company goals, market demand, and customer expectations. The position plays a key role in developing rental talent, optimizing fleet investments, and strengthening the company’s presence in the rental market.
Requirements
Knowledge and Skill Requirements:
Understanding of rental operations, equipment applications, and market demand
Ability to develop and execute rental strategies that support revenue and utilization goals
Strong leadership and communication skills for managing teams and customer relationships
Ability to analyze rental metrics, fleet performance, and financial results
Knowledge of pricing structures, rental agreements, and fleet planning
Ability to collaborate across departments to support customer solutions
Preferred Qualification(s):
Experience in rental management, equipment operations, or dealership leadership
Familiarity with Caterpillar products, rental systems, or heavy equipment industries
Training or certification in business management, operations, or leadership
Education Requirements:
Bachelor’s degree in business, operations management, or a related field preferred
Equivalent experience in rental operations or leadership may be considered
Essential Job Functions:
Lead and manage rental operations across all branches and territories
Develop and implement rental strategies, goals, and performance metrics
Oversee fleet planning, acquisitions, disposals, and utilization targets
Build and maintain strong relationships with key customers and industry partners
Collaborate with sales, product support, and logistics teams to support customer needs
Monitor market conditions and adjust rental strategies to maintain competitivenessProvide coaching, training, and performance feedback to rental managers and staff
Ensure accurate forecasting, reporting, and rental system documentation
Represent the company at industry events, customer meetings, and manufacturer functions
Leadership Responsibilities:
Lead, mentor, and develop the rental team across all locations
Promote a culture of safety, accountability, and customer focus
Support succession planning and talent development within the rental division
Align rental strategies with company goals and communicate expectations clearly
Collaborate with leadership teams to support cross functional initiatives
Preferred Experience and Skills:
Experience managing multi location rental operations or large equipment fleets
Strong negotiation, problem solving, and decision making skills
Familiarity with rental systems, fleet management tools, and reporting platforms
Ability to work independently and collaboratively in a fast paced environment
Physical and Mental Requirements:
Ability to travel regularly to branch locations, customer sites, and industry events
Ability to sit or stand for extended periods during meetings or travel
Ability to manage multiple priorities and deadlines
Ability to interact with customers and employees in office, shop, and field environments
Work Environment:
Work performed in both office and field environments with frequent customer and branch interaction
Regular collaboration with rental, sales, product support, and executive teams
Fast paced environment requiring adaptability and strong communication
Standard business hours with additional time required for travel, events, or operational needs
Most work is conducted in a comfortable office environment but exposure to site conditions may also occur. Personal protective equipment must be worn in areas as required. Although the work usually is not considered inherently dangerous, employees must be careful while performing onsite services.This job description is not intended to be all-inclusive, and the employee will also perform other reasonably related business duties as assigned by immediate supervisor and other management as required. Coastal CAT reserves the right to revise or change duties as the need arises. This job description does not constitute a written or implied contract of employment.
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Worksite address
fort lauderdale, FL, 33336, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.