About this opportunity
Home Instead lists this General Manager opportunity in puyallup, Washington. Review the employer’s description below for duties, qualifications and application requirements.
Job description
General Manager of Home Instead Puyallup
Sunrise Home Care LLCd/b/a Home Instead
About Home Instead
For more than three decades, the Home Instead® network has been the world's leading provider of in-home care for older adults. Each Home Instead franchise offers an individualized approach to help keep aging adults comfortable and cared for at home. Globally, the Home Instead network supports the work of over 100,000 Care Pros and provides more than 60 million hours of care annually. Learn more at homeinstead.com.
The Opportunity
We're splitting our combined two-territory operation into two independently-run offices, and we're hiring the founding General Manager for the new Puyallup territory. This is a ground-floor leadership role: full P&L accountability for a standalone territory, backed by an established brand, a dedicated local team, and proven operating systems — including custom-built performance dashboards you'll use to run the business by the numbers, not gut feel.
The territory split is happening specifically to give the Puyallup territory dedicated sales coverage, consistent lead response, and focused local leadership. You'll be the person who makes that focus pay off.
Job Summary
The General Manager is fully accountable for the overall performance of the Puyallup office, including financial results, growth, operational excellence, and team leadership. This role reports directly to the Owner, not into a regional or HQ structure, and translates the Owner's vision into clear priorities, builds a high-performing team, and drives disciplined execution across sales, recruiting, and care delivery to achieve sustainable growth and profitability.
Key Responsibilities
1. Business Ownership & Financial Performance
Accountable for full P&L performance, including revenue, hours, gross margin, and profitability
Deliver defined year-over-year growth targets through disciplined management of sales, recruiting, and retention performance
Establish and lead a metric-driven operating rhythm (daily, weekly, monthly reviews) using our dashboard suite
Monitor performance dashboards, identify root causes, and execute corrective action plans
Align staffing models, scheduling, and resource allocation to optimize profitability while maintaining high care quality
2. Growth & Market Development
Build and manage a consistent referral generation engine with key healthcare and community partners
Strengthen sales pipeline management and improve conversion performance
Increase client retention and lifetime value through proactive service management
Develop and execute a local Puyallup-market growth plan aligned with the Owner's long-term vision
3. Operational Excellence & Service Quality
Implement and uphold standardized systems and best practices across sales, recruiting, and care delivery
Maintain appropriate Care Pro supply to meet current and projected demand
Ensure accurate reporting, compliance, and operational discipline
Deliver consistent, high-quality client and Care Pro experiences
Create operational clarity and accountability across all key roles
4. Strategy Execution & Continuous Improvement
Execute network and HQ initiatives with discipline and clear accountability
Pilot and refine local tactics to improve performance drivers
Use business insights and performance trends to guide decisions and improvements
Foster a culture of continuous improvement and operational innovation
5. Team Leadership & Culture
Recruit, develop, and retain strong Key Players and Care Pros.
Set clear expectations and hold team members accountable to defined metrics.
Provide coaching in sales effectiveness, recruiting performance, and service excellence.
Foster a culture of ownership, urgency, collaboration, and care.
Drive alignment within the office, across the state network, and with HQ.
Performance Outcomes (KPIs)
The General Manager is accountable for achieving results across:
Net quarterly hours growth vs. the prior quarter
Year-over-year hours growth
Adjusted EBITDA / profitability (ODP)
Sales conversion rate and pipeline health
Recruiting yield, Care Pro retention, and staffing stability
Client retention and satisfaction
Team engagement, retention, and performance health
Compensation
Base salary: $90,000–$100,000
Eligible for a quarterly performance bonus tied to territory hours growth and profitability, with target bonus earnings of $30,000/year — actual bonus may be above or below target depending on performance
Total target compensation: $120,000–$130,000+
We are actively rolling out a 401(k) plan with company match.
Health benefits
What We’re Looking For
Prior management or P&L ownership experience in a service, hospitality, or senior care business.
Track record of leading a team and being accountable for revenue or operational growth targets
Comfort working with data — you’ll run the office off weekly dashboards and reporting, not gut feel
Strong communicator who can lead a team and represent the office with referral partners and the community
Based in or willing to be based in the Puyallup, WA area
Hiring Process
Multi-step interview process, including an initial phone screen, in person interviews, role play, and a presentation.
All candidates who have passed the phone screen will complete a PXT assessment as part of the Interview process.
Background check, drug screening.
Reference calls
Target start date: Late Q4 2026.
Sunrise Home Care LLC d/b/a Home Instead is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable law.
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Worksite address
puyallup, WA, 98374, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.