General Manager

Job description

GENERAL SUMMARY & SCOPE

The General Manager (GM) is responsible for leading through Ulta Beauty’s mission, vision, and values in order to develop a high-performing team that consistently delivers top‑line sales growth for the store. The GM leads a team of managers and is accountable for all aspects of managing a single retail store, inclusive of the salon. This leader drives the store’s business through a focus on performance (sales, service, and expense control), people (talent acquisition, training, and development), and process (standard operating procedures and compliance standards). This position requires a passion for process excellence, a drive for results, and the ability to lead, influence and develop the team.

PRINCIPAL DUTIES & RESPONSIBILITIES

Performance

Promote a culture of accountability to meet or exceed Ulta Beauty’s goals related to retail and service sales, guest loyalty (including credit), payroll, omni‑channel, and retail shrink as set by Ulta Beauty for the GM’s store.

Drive company profitability through operational excellence, top‑line sales growth, and expense control.

Leverage store forecast and payroll budgets to support store scheduling needs to maximize productivity, achieve sales and payroll goals, and complete workload on time and within the payroll budget.

Address any issues identified by Ulta Beauty’s financial and operational reporting, as well as by store visits and audit results to achieve Ulta Beauty’s goals set for their store and drive company profitability.

Perform makeup applications, skincare analysis, and product demonstrations with guests to drive sales and guest service experience.

Take the initiative to stay informed regarding new and existing industry trends, products, and services during work time and be knowledgeable about the ingredients and benefits of these trends, products, and services to better serve guests.

Maintain prompt, regular attendance as the GM and hold all store associates accountable to the Ulta Beauty attendance policy.

People

Attract, hire, and retain a diverse team of top talent, and efficiently address any staffing needs and open positions for the store.

In partnership with the DM and People Success, address policy violations with appropriate corrective action up to and including separation of employment fairly and in accordance with Ulta Beauty’s policies and procedures.

Build a highly engaged team at the store that embodies the Ulta Beauty brand through effective collaboration, open and honest communication, and prioritization of work.

Create an inclusive environment that inspires and encourages the growth and engagement of associates.

Lead all aspects of manager and associate development including training, providing individualized competency‑based feedback and coaching, performance reviews, succession planning, and individual development plans to enable continuous development and drive sales performance.

Regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.

Ensure direct reports regularly participate in ongoing training, including brand and category education, to enable continuous professional development and drive sales performance.

Model a culture of open communication by sharing enterprise strategy with direct reports and creating goals in alignment with Ulta Beauty’s goals for their store.

Promote a culture of teamwork by working alongside the management team, establishing priorities, and providing clear direction.

Execute the Guest Engagement Leader program flawlessly through business ownership, associate coaching, and leading a helpful and friendly guest experience to drive business results across all Annual Performance Goal (APG) metrics for the store.

Process

Be knowledgeable of and ensure compliance with Ulta Beauty’s policies, procedures, and standards.

Adhere to and enforce Ulta Beauty’s dress code.

Use the company’s scheduling tool as directed to schedule the right associates, in the right places, at the right times in order to provide an exceptional guest experience, reduce loss, and execute company directives.

Use the company’s task management tool as directed to prioritize the execution of all store workload, and ensure full leadership adoption and compliance with company policy.

Protect company assets and minimize loss by ensuring all store standards and operating procedures are met, including workplace safety, inventory control, cash management, and loss prevention.

Execute day‑to‑day inventory control processes (e.g., known theft, damages, hazardous waste, inventory adjustments, product returns) and complete theft reporting as necessary.

Support continuous improvement by influencing the adoption of company initiatives and technology, communicating expectations, and ensuring the execution of all store tasks.

Utilize company programs, tools, and resources to drive store improvements.

Regularly communicate with and provide feedback to field leadership on business trends and opportunities, operational challenges, merchandise needs, and competitive landscape for their store.

JOB QUALIFICATION

Education

Bachelor’s degree preferred

Experience

3‑5+ years of fast‑paced, retail management or other relevant work experience

Financial management: success with driving top‑line sales, interpreting reporting data, managing payroll budgets, and controlling expense

Retail management: proven ability with monitoring inventory levels, achieving operational excellence, driving a service culture, and executing merchandising directives

Leadership management: experience with attracting, developing, and motivating top talent, swiftly adapting to change and leading others through the change‑curve, developing collaborative relationships with others, and leading and influencing team

Skills

Proficient with basic technology (e.g., Point of Sale system, Microsoft Office programs, and Apple devices)

Excellent written and verbal communication

Strong collaboration and interpersonal skills

Strong organizational skills to manage multiple tasks

Ability to react under pressure, use good judgment in ambiguous situations, and be flexible/adaptable

Special Position Requirements

Work a flexible, full‑time schedule to include days, evenings, weekends, and holidays

Must be available to close the store at least once per week

Attend corporate business meetings and conferences, including overnight stays, and interstate travel

Maintain valid identification for airline travel

Working Conditions

Frequent use of a computer, telephonic devices, and related office supplies

Continuous mobility throughout the store during shift

Frequent bending, pushing, reaching, and twisting during shift

Frequent lifting, carrying and/or moving up to 25 lbs. during shift

Continuous walking, coordination and manipulation of objects during shift

If an associate has a disability that prevents them from performing an essential function of the job, the Company will engage in the interactive process with the associate to determine whether there is a reasonable accommodation that will enable the associate to perform the essential functions of the job.

The pay range for this position is $79,040.00 - $107,640.00 per year, with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to, relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full‑time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part‑time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.

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Who can apply

Review the original listing for work authorization, qualifications and employer requirements.