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Job Title: General Sales Manager - WHIO TV
Position Overview
WHIO-TV is looking for an inspiring sales leader to join our nationally renowned team. As the longtime top CBS affiliate in the country, WHIO-TV requires a strategist to maximize the monetization of our highly successful brands. Our TV, digital and radio station collaboration is well established and comes with unique cross-platform marketing opportunity.
At Cox Media Group (CMG), our team comprises top talent and high performers. We are united in our approach to competing with our products and winning with our people.
The successful candidate for the General Sales Manager position (GSM) will have exemplary skills to inspire, coach, and influence others. The GSM will lead the advertising sales department and support other sales leaders. Together, they will develop creative advertising campaigns that can be executed seamlessly across multiple media platforms, in turn creating success for our customers and business results.
The GSM will place significant focus on consumer insights, market research, trends, and specific client challenges. Ensure advertising campaigns are custom-designed and deliver a sufficient return on investment for clients.
The GSM will lead client and sales meetings and market events, including developing advertising seminars and B2B marketing strategies. While most of their attention will be to work with the advertising sales team and advertisers, the GSM will partner with the Local Programming team. Together, they are developing effective marketing campaigns for our top-rated radio stations.
The ideal candidate will have a proven track record of leading integrated campaign development, strong collaboration skills, a strong work ethic, a proven management background, and experience with multiple media platforms. A successful background in recruiting and managing talented account executives is preferred.
Essential Duties and Responsibilities
Coaches, leads, and inspires the sales team to exceed business goals
Integrated Marketing and Sales Advocate
Establishes and executes a revenue strategy to maximize our assets and revenue potential
Achieves revenue goals by developing and supervising the CMG sales team
Develops advertising campaigns tailored to advertiser needs and objectives and executes across multiple media platforms
Develops strategy, designs, and activation plan for advertiser events and promotions
Responsible for leading seamless collaboration between the sales and programming teams to ensure the market achieves optimal audience engagement and delivers strong advertiser results
Exercises independent judgment in allocating resources to programs is likely to yield the best results
Partners with Program Directors to develop and implement external and internal marketing strategies, communications, and public relations activities
Leads the creative process, including brainstorming and designing campaigns
Develops insights and strategies from consumer research
Drives critical thinking about brand and product strategy
Drives new-business development across all platforms
Minimum Qualifications
3 years leading a team in at least one of the following areas: marketing, advertising agency, digital media, or media sales
Proven track record of developing unique advertising campaigns and promotions for advertisers across radio formats and across multiple media, including digital and social media platforms
Strong track record of developing strategic priorities and action plans, and of achieving results
Proven understanding of the competitive media landscape
Highly successful at leading collaboration and cross-departmental processes
Proven success in developing integrated marketing concepts and campaigns across multiple media platforms
Experienced problem solver; brainstorming and marketing strategy facilitation
Strong relationships and networking skills are essential
Must have a valid driver's license and a clean driving record
Preferred Qualifications
Bachelor's degree preferred, equivalent work experience, and abilities considered
About Cox Media Group
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit
CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.
At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values – Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.
If you are currently a CMG employee, please log into THRIVE to access our internal career center.
CMG is an equal opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity or expression, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by applicable law.
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Worksite address
dayton, OH, 45444, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.