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Job description
We are seeking a high-impact, growth-driven driven leader to own and profitably scale Commando’s global ecommerce business. This role carries full responsibility for the digital P&L and is accountable for delivering profitable, sustained revenue growth across direct-to-consumer channels.
The Head of Global Ecommerce & Digital Growth will lead the strategy and execution across ecommerce, performance marketing, and the end-to-end customer experience—driving acquisition, conversion, retention, and lifetime value. This is a critical leadership role for an operator who can move seamlessly between strategy and execution, with a relentless focus on results. You will make investment decisions, allocate budget across channels, and optimize the digital ecosystem to maximize contribution margin and long-term growth.
Location: South Burlington, VT | Full-time | Hybrid (3–4 days/week in office) Pay Range: $130-$180k
Key Responsibilities:
Own the Digital P&L; drive global ecommerce revenue, profitability, and contribution margin
Establish and manage forecasts, budgets, and performance targets
Optimize nCAC, nROAS, LTV, MER, and channel efficiency to ensure scalable, profitable growth
Develop and execute a global digital growth strategy, aligning with brand marketing to increase consumer awareness and acquisition
Scale customer acquisition through paid and performance marketing channels (Meta, Google, TikTok, Affiliates, etc.)
Identify and unlock new growth channels (CTV, influencers, partnerships, emerging platforms)
Lead site strategy, UX/UI, and conversion rate optimization, owning the site experience
Develop and execute strategies to drive AOV, conversion, and customer engagement through merchandising, personalization, etc
Partner cross-functionally with brand marketing to ensure best-in-class digital product storytelling and launch execution
Build and optimize CRM strategy across email, SMS, and loyalty; increasing LTV and retention
Establish a rigorous performance and attribution framework across all digital channels
Leverage MTA tools (e.g., Northbeam) and incrementality testing to inform spend allocations
Translate data and consumer insights into clear, actionable growth strategies
Ensure end-to-end best in class customer experience— from UX to customer service
Qualifications:
8–10+ years of experience in ecommerce, growth, or digital leadership roles.
Proven track record of driving measurable revenue growth in DTC or consumer brands.
Strong expertise in performance marketing, conversion optimization, and digital analytics.
Experience with Shopify and Klaviyo required.
Experience with MTA / Attribution tools is highly preferred.
Highly analytical, data-driven, and focused on profitable growth.
Comfortable operating at both strategic and executional levels.
Collaborative and proactive, with a strong sense of ownership.
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Who can apply
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