About this opportunity
twentysix lists this Group Director, First-Party Data & Loyalty Analytics opportunity in detroit, Michigan. Review the employer’s description below for duties, qualifications and application requirements.
Job description
VML is seeking a Group Director of First-Party Data & Loyalty Analytics to lead Ford Rewards and Lincoln Access Rewards analytics. You’ll bridge loyalty data with owner marketing communications, shaping strategies and measurable outcomes. The role sits within the WPP Ford team and partnerships across global units.
The position emphasizes insight and business impact, requiring hands-on analytics, executive storytelling, and cross‑functional leadership in a hybrid setup.
#J-18808-Ljbffr
Worksite address
detroit, MI, 48228, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.