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Job description
VML, part of WPP Ford Marketing Intelligence, seeks a Group Director, First‑Party Data & Loyalty Analytics to lead Ford’s US loyalty analytics, customer data ownership, and owner marketing integration. You will build measurement frameworks, guide data architecture, and translate insights into executive-ready recommendations that drive loyalty and lifetime value.
You’ll work across Ford Rewards and Lincoln Access Rewards, partner with CRM and martech teams, and present strategic narratives to
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Worksite address
detroit, MI, 48228, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.