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Gentiva

HCC Family and Physician Liaison

kempsville heights, VA

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About this opportunity

Gentiva lists this HCC Family and Physician Liaison opportunity in kempsville heights, Virginia. Review the employer’s description below for duties, qualifications and application requirements.

Job description

Overview

Educate. Advocate. Drive Meaningful Hospice Referrals.

We are seeking a Hospice Care Consultant – Physician and Family Liaison to join our team. Reporting directly to the AVP of Business Development, you will focus on building strong relationships with physician practices, nurse practitioners, and their support teams to drive early and appropriate hospice referrals. You will serve as a brand ambassador, educating referral sources on hospice services while ensuring patients and families receive compassionate care.

Key Responsibilities:

Execute consultative selling strategies to develop sustainable relationships with physicians, nurse practitioners, and healthcare decision‑makers.

Develop, implement, and evaluate strategic marketing and referral plans to meet budgeted admissions, census, revenue, and growth goals.

Collaborate with clinical and operational teams to support hospice programs and ensure quality patient care.

Represent the company at community events, physician offices, and professional meetings to promote hospice services.

Educate healthcare providers, patients, and families about hospice benefits, clinical outcomes, and care services through presentations, in‑services, and one‑on‑one meetings.

Track referrals, admissions, and compliance with corporate, local, and federal regulations.

Assist with physician and public education programs to increase community outreach.

About You

Qualifications

Bachelor’s degree in business, marketing, communications, or related field preferred; or equivalent experience.

Minimum 2 years of experience in physician referral development, healthcare marketing, or sales.

Proven track record of successfully developing relationships with physicians and nurse practitioners.

Knowledge of hospice, community resources, and patient‑centered care practices.

Strong consultative marketing, communication, and organizational skills.

Skills & Competencies

Excellent verbal and written communication skills with diverse audiences.

Strong relationship‑building and networking skills within healthcare communities.

Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and data systems.

Ability to manage multiple priorities and work independently in a fast‑paced environment.

Sensitivity to the needs of terminally ill patients and their families.

Licenses & Certifications

Valid driver’s license and automobile liability insurance coverage.

We Offer

Benefits for All Associates (Full‑Time, Part‑Time & Per Diem)

Competitive Pay

401(k) with Company Match

Career Advancement Opportunities

National & Local Recognition Programs

Teammate Assistance Fund

Additional Full‑Time Benefits

Medical, Dental, Vision Insurance

Mileage Reimbursement or Fleet Vehicle Program

Generous Paid Time Off + 7 Paid Holidays

Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)

Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)

Free Continuing Education Units (CEUs)

Company‑paid Life & Long‑Term Disability Insurance

Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Legalese

This is a safety‑sensitive position

Employee must meet minimum requirements to be eligible for benefits

Where applicable, employee must meet state specific requirements

We are proud to be an EEO employer

We maintain a drug‑free workplace

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Who can apply

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