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Job description
Public Veil, based in NY, is a fast-growing women's essentials brand redefining luxury basics at shockingly low prices. We're a small, scrappy team building something special — and we move fast.
The Role
Own all brand, marketing, content, influencer, and growth for Public Veil. This person will be responsible for the overall brand image, content quality, marketing strategy, creator ecosystem, and growth execution across all channels. This is not a management role. We are looking for someone hands on who is comfortable working on a small team and wearing many hats.
Key Responsibilities
Lead all marketing efforts for the brand — from strategy and planning through execution across every channel
Final say on all brand aesthetic, taste, and creative direction
Own all content across TikTok, Instagram, ads, email/SMS, and the website/product pages
Create, direct, and appear in content, campaign content, and social content
Manage hiring and recruiting of internal and external content creators, influencers, editors, photographers, agencies, and freelancers
Lead influencer, gifting, ShopMy, LTK, affiliate, and UGC strategy and execution
Manage paid media strategy and creative performance across all channels
Use AI and creative tools to produce high-volume content efficiently
Develop unconventional marketing ideas, viral moments, partnerships, and growth tactics
Track performance (CAC, ROAS, conversion) and scale what works
Own the full marketing strategy for every launch and drop — including content, creator strategy, paid amplification, rollout timing, messaging, and sell-through strategy
Must Have
Exceptional taste and style
Strong creative instincts and understanding of fashion/content culture
Hands-on mentality, not just a manager
Obsessed with both branding and conversion
Experience in a small fashion, beauty or jewelry DTC brands
Experience working on paid meta campaigns and influencer marketing
Compensation
$130K - $180K DOE
Location
Mon - Thurs NYC office, Friday remote
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.