This job is closed
Applications are no longer available for this announcement. Explore current related opportunities below.
Job description
At Lapel, we believe the most hospitable companies win. We're building the data, infrastructure, and tools that help customer-facing teams understand every customer and act on that insight at scale throughout the entire customer lifecycle.
Most internet businesses want to treat customers well, but their tools work against them. We’re building the layer that makes every interaction feel personal again: unifying context, coordinating action, and closing the gap between intent and experience.
It’s a technically ambitious challenge spanning data infrastructure, AI, and systems design—with a deeply human outcome: helping software companies serve people better. We call it hospitality at scale.
We’re well-funded, backed by top-tier investors, and already working with incredible companies, from fast-growing startups to large enterprises. We’ll share more details when we talk.
What You’ll Do
Develop and maintain Lapel’s brand voice and positioning across every external surface
Shape how the market understands and talks about a new category of software
Write content that builds Lapel's public presence
Translate complex product concepts into sharp, compelling external content
Own the marketing engine across written, video, and launch formats
Support frequent product launches with structured narratives and polished assets
Brief and manage freelance writers, designers, and video editors
Operate as a close creative partner to the founders
You’ll Thrive in This Role If You
Have 3+ years of experience owning brand, content or narrative at a tech company
Are a genuinely compelling writer, not just a content producer
Have strong strategic instincts and can connect product, market, and culture into a coherent story
Understand how attention works online and know what founders & operators pay attention to
Have a high bar for taste and can immediately tell what's sharp versus generic
Have executed end-to-end across launches, content systems, and distribution
Are comfortable writing and developing POVs on behalf of the team
Thrive with high ownership and little infrastructure
This role is fully in-person at our San Francisco HQ. We work together in-office most days of the week.
Compensation and Benefits
We believe great people build great companies—and we invest accordingly.
Competitive salary + meaningful early-stage equity
Full benefits: medical, dental, vision, 401(k), and commuter benefits
Generous time off: many company holidays and coordinated team-wide breaks throughout the year to focus and recharge
Office perks: lunch and dinner provided daily, in-office snacks, and health & wellness benefits
Team culture: regular off-sites, tight feedback loops, and a bias toward action
Other notices
We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Lapel Applicant Privacy Notice
#J-18808-Ljbffr
Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.