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Job description
Responsibilities include but are not limited to:
Define & Lead Brand StrategyEstablish a clear, differentiated brand positioning rooted in "relationship banking".
Translate vision into actionable brand strategy, messaging architecture, and identity.
Drive Brand Growth & Market ImpactBuild awareness and consideration, expanding into new audiences and markets.
Develop campaigns that create breakthrough, culturally relevant brand moments.
Lead Creative ExcellenceOversee and elevate the internal Creative Studio to deliver best-in-class, insight-driven work.
Ensure consistency and quality across all brand expressions and channels.
Harness AI & Emerging TechnologiesChampion the use of AI and emerging creative technologies to enhance brand strategy, content creation, personalization, and speed-to-market.
Act as an early adopter--continuously identifying, testing, and scaling new tools and capabilities.
Lead the team in evolving creative workflows through intelligent automation and data-informed decisioning.
Build Structure, Process & GovernanceCreate scalable frameworks for brand management, campaign development, and creative operations.
Establish clear standards, workflows, and governance to enable speed and quality.
Inspire & Develop TeamLead and grow a high-performing brand and creative organization.
Foster a culture of ambition, curiosity, experimentation, and continuous learning.
Influence & Align Senior StakeholdersPartner with executive leadership across marketing, product, and business lines to embed the brand into all customer experiences.
Communicate vision, strategy, and impact with clarity and conviction.
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Worksite address
morristown, NJ, 07961, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.