Head of Brand Marketing

Job description

About Rolr

ROLR is building a prediction markets platform delivering the frontier of trading on sports, culture, economics, AI, commodities, and geopolitics.

About Rolr

ROLR is building a prediction markets platform delivering the frontier of trading on sports, culture, economics, AI, commodities, and geopolitics.

You'll be on a nimble startup-like team within a public company. We give people a new way to engage with the events, stories, and outcomes they care about. This is category creation, not category marketing: the category has to be defined, then created, then grown, and the audience that fills it will not be limited to any single niche. This role owns the words.

Role Overview

We're looking for a Head of Brand Marketing to define and build the ROLR brand as we enter the U.S. prediction markets space. This is a senior role with responsibility for brand positioning, narrative, voice, campaigns, and messaging. You'll work closely with the CMO, our in-house design lead, creative teams, agencies, Product, Marketing, and Engineering leaders to build a distinctive consumer brand. You'll own a hard, interesting constraint: building a distinctive voice within a regulated vocabulary that can extend from a single iOS product surface into an ambitious platform. You’ll help shape that narrative both verbally and visually. Authenticity, creativity, and the ability to capture attention through storytelling will be essential as we grow the prediction markets category and establish ROLR's position within it.

Key Responsibilities

Define and evolve ROLR's brand positioning, narrative, personality, and voice

Champion AI-native workflows across brand narrative, creative assets, and social media

Translate company and product strategy into clear consumer messaging

Use AI and emerging tools to move quickly from idea to execution when needed, working across internal teams and external partners

Develop the brand across sports, financial markets, entertainment, politics, and culture

Lead major brand campaigns from concept through launch

Develop campaign briefs, messaging frameworks, and launch strategies

Build and run an ongoing creator and short-form content engine, setting the strategy, quality bar, and operating model

Partner with internal creative, design, marketing, product, legal, and engineering teams

Lead brand activity across digital, social, experiential, partnerships, out-of-home, video, product, and PR

Select and manage creative, brand, production, and specialist agencies, including writing briefs and providing clear creative direction

Own brand standards and ensure consistency across channels

Ensure brand and marketing activity operates effectively within regulatory requirements

You’ll need to:

Have 8+ years of experience in brand marketing, integrated campaigns, or creative strategy

Have experience using current AI tools across creative, design, content, social media, PR, and brand execution

Have experience working with a strong consumer-facing brand, with a portfolio demonstrating high-quality strategic and creative work

Be comfortable reviewing results, learning from what doesn't work, and applying those learnings to future brand strategy

Have experience taking brand strategy through to execution across multiple channels

Have strong writing, storytelling, and communication skills

Have experience managing creative and marketing agencies

Have strong knowledge of contemporary media, social platforms, creators, and culture

Be comfortable operating at a senior level across multiple functions

Be based in New York, or willing to relocate to New York for the role.

Preferred Experience

Building or repositioning brands in new or emerging categories, where the audience had to be created rather than captured

Trading platforms, fintech, financial services, prediction markets, sports, media, or another regulated industry

Marketing within regulatory or compliance constraints

Building and managing internal brand and content teams

What We Offer

Base salary range: $200,000–$260,000 per year. Offers will be positioned within the range based on experience and qualifications

This role may also be eligible for an equity award, subject to applicable approvals

Competitive health and welfare benefits

401(k) retirement plan with company match

Flexible vacation policy

Home office setup reimbursement

Access to mental health support

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.