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Job description
Head of Brand — Freja New York
Location: New York or London
Reports to: Founder & CEO
About Freja
Freja is a modern accessories brand creating thoughtful, beautiful, highly functional bags for women going somewhere.
We've grown from an idea in 2019 into a profitable, founder-led brand with a deeply engaged customer base and growing DTC and wholesale presence. As we enter our next stage, we're looking for an exceptional Head of Brand to help turn what already makes Freja special into an unmistakable, enduring brand.
The Role
You will own how Freja looks, feels, speaks and shows up in the world.
We're looking for someone who is equal parts brand strategist and creative leader — someone with exceptional taste who can translate strategy into a distinctive visual world, compelling storytelling, campaigns and experiences.
This is not a role for someone who simply maintains an existing brand identity. We want someone who has helped make a growing brand more recognizable and is excited to do it again.
You’ll work closely with our Founder, Product and Marketing teams to build the next chapter of Freja.
What You’ll Own
Brand strategy, positioning and creative direction
Freja’s visual identity, brand codes and creative standards
Campaign concepts and seasonal storytelling
Creative direction across photography, styling, casting, content and video
Product launch storytelling and creative strategy
Brand voice and editorial storytelling
Social and content creative direction
Events, activations, collaborations and other brand moments
Creative briefs and final creative review across customer touchpoints
6-12 month brand and creative calendar
Internal creative team and external photographers, stylists, agencies and collaborators
Building systems that allow Freja to remain recognizable while continuing to evolve
Partnering with Marketing to ensure creative work builds both brand equity and commercial impact
Who You Are
You have exceptional taste, but you’re also a strategic thinker.
You understand that a great brand isn’t just a collection of beautiful campaigns. It’s a coherent system of ideas, visual codes, stories and choices repeated with discipline over time.
Ideally, you have:
8-12+ years across fashion, accessories, beauty or another design-led consumer brand
Experience as a senior brand or creative leader within a growing company
A track record of personally helping make a brand more distinctive and recognizable
Strong brand strategy and positioning skills
Exceptional visual and creative judgment
Experience taking an idea from strategy -> concept -> execution
Strong understanding of modern consumer behavior and culture
Commercial instincts and an understanding of how brand contributes to growth
Experience leading internal teams and external creative partners
The confidence to have a point of view, challenge assumptions and make decisions independently
High standards without unnecessary complexity
Why Freja
We're at a rare stage: the product, customer and business already exist, but much of the brand’s next chapter is still waiting to be built. This role will have significant ownership and direct influence over what Freja becomes.
We're looking for someone better than us at what they do — someone who brings new thinking to the room, challenges us, raises the creative ceiling and wants to help build an enduring global accessories brand.
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.