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Job description
Location
Onsite - Santa Ana, CA
Type
Full-Time
Salary
$180,000 - $220,000 depending on experience
About Us
eJam is a bootstrapped consumer products company that has built, scaled, and exited multiple brands — all without ever taking a dollar of outside capital. Our portfolio includes category leaders ranked at the top of Amazon, carried in major retailers nationwide, and sold across DTC, marketplaces, and every channel in between.
We're not a startup hoping something works. We're a team that has done it repeatedly — taken products from zero to eight figures, landed them on retail shelves nationwide, and built real brands that consumers love. We operate like a holding company with the speed of a startup: small team, no bureaucracy, massive ownership.
This is the place where you'll see the entire machine — sourcing, product development, packaging, manufacturing, compliance, marketing, marketplace strategy, retail — all under one roof. If you want to learn how consumer products actually get built and shipped at scale, there is no faster education than this.
The Role
We're looking for the first true brand leader at BugMD — a pest control brand with real household demand, a product people swear by, and a category nobody has ever bothered to make interesting. There's no brand playbook to inherit. You write it.
BugMD makes plant-powered pest control that actually works — kills on contact, no harsh chemical smell, and formulated for use around the whole household. We're in Walmart, Home Depot, and on Amazon, and growing fast. We have a product that converts and a performance marketing engine that works. What we don't have yet is a brand that lives in culture — and that's what this role is for.
You’ll partner directly with the General Manager and sit alongside the Head of Performance Marketing as peers. Performance scales what you build. You build what’s worth scaling.
This role oversees Brand Strategy, Creative Direction, Organic Social, Content, Influencer Marketing, PR & Communications, and Cultural Activations. You’re responsible for every consumer touchpoint that isn’t a paid ad — and you’ll have a strong voice in shaping the ones that are.
What You’ll Do
Define and document BugMD's voice, visual identity, and strategic positioning — building the brand bible from scratch
Own organic social (Instagram, TikTok) — setting the content strategy, managing execution, and building a community that engages because the content is genuinely good
Lead influencer and creator partnerships — home hacks, cleaning, DIY, gardening, pet and parent creators — managing relationships and ensuring content feels on-brand
Drive PR and earned media — securing meaningful placements in home, lifestyle, DIY, and culture publications that build the brand story beyond product features
Plan and execute cultural activations and real-world moments that put the brand in front of homeowners and renters when they actually need us
Ensure visual and tonal consistency across every touchpoint — from social content to retail shelf to performance creative
Manage agencies, creators, and production partners — knowing when to push and when to let them run
Partner with the performance marketing team so brand and paid creative feel like the same company
Requirements
6-10 years in brand marketing, creative strategy, or brand management — ideally in food/bev, better-for-you CPG, or DTC with real cultural cachet
You’ve managed or significantly contributed to a brand’s voice and visual identity — not just executed other people’s directions
You understand culture as a participant, not a spectator — you know what’s happening before it trends
Experience managing agencies, creators, and production partners
Comfortable in a lean, fast-moving environment where you don’t need a large team to do great work
Strong opinions about brand — you’ll push back on what’s wrong and advocate hard for what’s right
Excited to build from scratch rather than inherit a finished playbook
This Is Not You If...
You built your career inside Big CPG and think in quarterly brand plans and legal-review timelines
Your instinct when asked about TikTok is to hire an agency and monitor the reports
You’ve never personally drafted a caption, written a creative brief, or argued for a logo treatment
You’re looking for a role where brand and performance operate in completely separate lanes
Compensation
Equity: Profit interest units with meaningful upside participation as we grow
Annual performance bonus tied to brand and business milestones
Benefits
On-site role with travel budget for activations, market visits, and events
Health, dental, and vision
Amazing, dog-friendly office environment
401k matching
Learning & Development Opportunities
Flexible PTO
14 Holidays
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Worksite address
santa ana, CA, 92725, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.