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Job description
Primary Skills
Demand Generation Strategy (advanced)
Paid Media Management (advanced)
Marketing Automation (advanced)
CRM Management (advanced)
AI-Assisted Personalization (advanced)
Contract Type: W2 Duration: 9 Months (C2H) Location: Santa Clara, CA Pay Range: $70-$75
Job Summary
This role is a hands-on leadership position responsible for building and managing the demand generation engine to drive qualified pipeline within enterprise accounts. The individual will define and execute strategy, manage integrated campaigns across various channels, and leverage technology and AI for personalized engagement. The objective is to create measurable and efficient pipeline by connecting marketing efforts with revenue goals.
Key Responsibilities
Develop and own the end-to-end demand generation strategy.
Execute integrated campaigns across paid, owned, and partner channels.
Build and manage automated lifecycle and nurture programs.
Analyze campaign performance to optimize pipeline generation and ROI.
Manage the demand generation budget and report on key metrics to leadership.
Must-Have Skills
Proven ability to generate qualified enterprise pipeline.
Deep hands-on experience with paid media, CRM, and marketing automation.
Advanced proficiency in using generative AI tools for marketing.
This role requires significant experience in B2B demand generation, ideally within enterprise cybersecurity, SaaS, or complex technology sectors, with a strong understanding of targeting senior enterprise buyers and account-based demand generation strategies.
About Akraya
Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Stevie Employer of the Year 2025, SIA Best Staffing Firm to work for 2025, Inc 5000 Best Workspaces in US (2025 & 2024) and Glassdoor's Best Places to Work (2023 & 2022)! Industry Leaders in Tech Staffing As Talent solutions provider for Fortune 100 Organizations, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!
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Worksite address
santa clara, CA, 95053, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.