Head of Growth and Performance Marketing

Job description

We are hiring a hands-on growth marketer who has built or rebuilt a B2B new-logo demand engine and is ready to do it again.

This role owns new-logo pipeline for Advantive across our three lines of business: Distribution, Manufacturing and Quality, and Packaging. Reporting to the VP, Marketing, you will own demand generation end to end and carry direct accountability for the programs that generate qualified new-logo demand, convert it into pipeline, and show up in closed-won revenue. Our targets are clear: 5x pipeline coverage and 30 percent new-logo growth. This role is how marketing delivers its share of that.

It is an ownership role. You will design the funnel model, set the channel plan and budget, direct our paid media agency and third-party partners to pipeline outcomes, build the attribution and reporting that Sales and Finance trust, and put AI to work across targeting, content, personalization, and testing. You will be a hands-on builder, working closely with Content, Digital Marketing, Business Development, Product Marketing, Marketing Operations, and Revenue Operations. You will build what does not yet exist and continuously improve what does, turning strategy into measurable, scalable demand-generation programs.

This role sits close to the top of the company. You will work directly with our CRO, our line-of-business GMs, and sales leadership on where growth investment goes, and you will present pipeline results to the executive team.

Advantive is an AI-forward organization. We expect this leader to run a growth engine that uses AI and automation as its default operating model, not as an add-on.

Business Outcomes

Marketing-sourced and marketing-influenced new-logo pipeline growing quarter over quarter across all three lines of business, in support of 5x pipeline coverage and 30 percent new-logo growth

Improved conversion at every stage of the new-logo funnel, from first touch to MQL to sales-accepted opportunity to closed-won

Marketing's contribution to closed-won new-logo bookings measured, reported, and trusted by Sales, Finance, and the executive team

A repeatable, measurable, AI-driven demand engine that scales as the function grows

Key Responsibilities:

New-Logo Growth Strategy and Ownership

Own the new-logo demand strategy, targets, and quarterly plan for each line of business, developed with the GMs, CRO, and sales leaders

Translate ICP, target account lists, and competitive displacement plays into channel, campaign, and budget decisions

Own the growth marketing budget and manage spend to pipeline and revenue outcomes, not activity

Channel Ownership and Performance Marketing

Lead new-logo demand generation strategy and performance across paid search, paid social, programmatic display, retargeting, intent-based and account-based programs, review sites, syndication, and partner channels.

Ensure paid investments tied to new-logo acquisition have clear strategy, targets, budgets, and creative direction, and are measured against pipeline and revenue outcomes, not clicks and impressions.

Expand the channel mix by identifying, testing, and scaling third-party programs, such as reviews sites, content syndication, intent-data providers, industry media, and marketplaces, that reach buyers in our markets.

Own the full-funnel marketing process for new-logo demand, ensuring leads are appropriately qualified, progress effectively, receive timely business development follow-up, and convert to opportunities.

Define nurture and lead-progression strategies by funnel stage and segment, ensuring prospects receive the right engagement to move forward.

Run structured experimentation across channels, offers, landing pages, and creative; stop what does not work quickly and scale what does.

Drive conversion-rate optimization across the website and campaign landing experiences in partnership with the digital team.

AI-Driven Growth Operations

Design and deploy AI-enabled workflows for audience research, account scoring, content generation, personalization at scale, and campaign optimization

Use AI agents and automation to compress the time from insight to launched program

Set standards for how AI is used in growth marketing, including quality controls and brand governance, so the engine scales without breaking trust

Bring practical, tested AI capabilities into the function rather than chasing trends

Funnel Analytics, Attribution, and Reporting

Partner with RevOps and Marketing Ops to define the new-logo funnel, stage definitions, and conversion benchmarks in Salesforce

Ensure new-logo multi-touch attribution and pipeline reporting are accurate, actionable, and trusted by Sales, Finance, and leadership as the source of truth.

Diagnose where new-logo deals stall and bring data-backed recommendations to sales leadership on fixing it

Report weekly on pipeline creation, coverage, conversion, cost per opportunity, and marketing-influenced closed-won

Sales and Executive Alignment

Work directly with the CRO, GMs, and sales managers on target accounts, campaign timing, and pipeline reviews

Present growth marketing plans and results to the executive team

Partner with Marketing Operations on lead routing, follow-up speed, sequencing, and MQL-to-meeting conversion

Collaborate with Product Marketing on offers, messaging, and competitive plays that convert in market

Provide insight into how Content, Digital, and Events programs contribute to the new-logo funnel, enabling each team to optimize its impact on pipeline and revenue.

What Success Looks Like

First 90 days

Full diagnostic of the current new-logo funnel by line of business, with conversion benchmarks, coverage by segment, and the top three leaks identified

Growth marketing plan and budget for the next two quarters approved by the VP, Marketing and CRO

First wave of paid and third-party programs live under your direction, with a working test-and-learn cadence

Agreed funnel definitions and reporting with RevOps and Sales

First 6 months

Measurable improvement in MQL-to-opportunity conversion and cost per qualified opportunity

AI-enabled workflows running in production for at least two core growth processes (for example, account targeting and content personalization)

Marketing-sourced new-logo pipeline reported and reviewed in the sales operating cadence

First 12 months

Marketing-sourced and marketing-influenced new-logo pipeline and closed-won growing quarter over quarter across all three lines of business, with coverage trending toward 5x

The growth engine documented, repeatable, and ready to scale

Trusted partner to the CRO, GMs, and executive team on where the next dollar of growth investment should go

Competencies

Ownership: Treats new-logo pipeline as a personal commitment, not a shared metric. Runs toward accountability and does not wait to be handed a plan.

Builder mindset: Comfortable starting with limited process and imperfect data. Builds the function with the team around them rather than waiting for it.

Commercial fluency: Speaks the language of bookings, pipeline coverage, and cost per opportunity. Earns credibility with sales leaders and GMs by understanding how deals actually close.

Executive presence: Presents plans and results clearly to the CRO, GMs, and executive team. Argues from data and holds a position.

Cross-functional orchestration: Aligns Sales, BDR, RevOps, Product Marketing, Digital, Content, and Finance around a single view of the funnel.

Channel expertise: Deep understanding of third-party demand channels, including review sites, content syndication, intent-data providers, industry media, marketplaces, and account-based programs, and how to apply them to generate measurable new-logo pipeline.

AI fluency: Designs and deploys AI-driven growth workflows, not just individual tool use. Validates outputs, protects confidential information, and applies human judgment.

Funnel analytics and attribution: Builds the models, reads the data, and translates it into decisions. Fluent in Salesforce and Pardot data.

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Worksite address

tampa, FL, 33646, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.