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Job description
Our client was founded by a holistic nutritionist inspired by the belief that food should heal and fuel the body. Built on the principle “Let food be thy medicine and medicine be thy food,” the brand creates plant-based, protein-packed beverages using high-quality organic ingredients designed to support whole-body wellness.
With strong consumer loyalty and growing distribution, our client is entering its next phase of growth, and is focused on scaling demand, optimizing channels, and driving efficient, measurable performance.
Our client is looking for a Head of Growth to own the performance engine of the business. This is someone who can drive demand, optimize channels, and bring a highly analytical, test-and-learn mindset to scaling the brand. This is a hands-on leadership role for someone who knows how to turn data into action and growth into something repeatable.
What You’ll Own:
Lead growth strategy across all performance channels (paid media, eCommerce, Amazon, retail media)
Own customer acquisition, retention, and lifetime value optimization
Drive digital performance across DTC and marketplace channels
Build and execute a testing roadmap across channels (creative, targeting, offers, funnels)
Partner closely with sales and brand teams to align on demand generation and retail support
Optimize marketing spend and ensure strong ROI across all initiatives
Amazon & marketplace performance
Website conversion and funnel optimization
What Success Looks Like
Scalable, efficient customer acquisition across channels
Improved conversion rates and stronger digital performance
Clear visibility into what’s working (and what’s not)
Smarter, more efficient use of marketing spend
A repeatable growth engine that supports expansion from $50M to $75–100M
What You Bring
Proven experience driving growth for a CPG or consumer brand at scale
Deep expertise across performance marketing and digital channels
Strong analytical mindset—comfortable owning data, metrics, and reporting
Experience with Amazon and retail media strongly preferred
Ability to operate both strategically and tactically
Comfortable in a fast-paced, evolving environment with multiple stakeholders
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Worksite address
englewood cliffs, NJ, 07632, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.