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Pure + FreeForm

Head of Growth

minneapolis, MN

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Job description

Pure + FreeForm is a multi-award-winning architectural metal walls and ceilings studio specializing in custom metalwork forinteriors and exteriors. We partner with some of the world’s most recognized brands and institutions—Starbucks, Bank ofAmerica, Shake Shack, the US Bank Stadium, Mayo Clinic, Chase Center, the National Museum of African American Historyand Culture, and many more—pushing the boundaries of what’s possible in modern architecture. Our Company Focus isenhancing modern architecture and interior design by pushing the status quo with innovative products others cannot envision.

We hire on our Core Values: Authentic · Dependable · Take Initiative · Get it Done

Job Summary

The Head of Growth owns the full go-to-market strategy through conversion. Reporting to the CEO, this leader connectsvision to execution, translating healthy growth goals into clear, actionable plans and driving disciplined results acrossmarketing, business development and revenue operations. The role demands equal strength in strategic thinking andhands-on execution. Success in this role depends on the ability to connect data, brand, customer experience, andoperational execution while keeping the organization aligned around measurable growth outcomes.

This in-office position resides in the Twin Cities and offers a competitive base salary and bonus commensurate withexperience.

Benefits

401(k) with 4% match

medical/dental coverage

paid time off

paid holidays

tuitionreimbursement

disability and life insurance

Key Responsibilities

Continually refine our strategic landscape through the evolution of current strategic programs and the development of new generation strategic priorities

Evolve and track short- and long-term growth priorities with clear milestones, owners, and success metrics

Own integrated sales and marketing strategy in environment of targeted mid-teen annual revenue growth

Build and scale demand generation programs that increase specification among architects and drive pull-throughwith contractors and installers

Improve forecasting accuracy, sales process discipline, and pipeline management

Lead the growth and evolution of the business development and marketing functions, defining strategy, developing talent, expanding team capabilities, and driving achievement of key business objectives

Set standards and build processes that allow both functions to scale beyond your personal bandwidth

Lead enterprise-wide, executive-level strategic planning

Brand, Marketing & Product Launches

Own company marketing strategy across digital, social, print, events, and earned media

Leverage AI to expedite content creation process, reduce expenditure and streamline other marketing functions

Oversee customer visualization improvements possibly including elements such as product application andinstallation, capturing product story and material behavior

Establish and enforce a consistent, premium design-forward brand voice across all channels and output types,overseeing all copyright, long form content and brand communications

Own and refine a replicable launch framework for new finishes and systems, covering renders, video, spec sheets,social assets, and pitch narratives, translating all into rational, desirable visual content

Identify and pursue award submissions, editorial features, trade press, and speaking opportunities that buildindustry authority and manage systems to ensure output is planned, intentional and on brand

Help modernize how the company creates, packages, and distributes content across all customer-facing functions

Business Development and Field Presence

Develop and refine market targeting strategies to ensure field sales teams focus on high-value prospects,improving conversion rates and overall market penetration

Build on polished collateral: capability decks, case studies, spec packages, etc., to be used in the field, tradeshowsand industry events, allowing for the very best first impressions

Create targeted content strategies for key verticals: architecture firms, commercial developers, interior designers,and installers

Promote data-driven sales performance, fostering a culture of accountability and celebrating team and organizational successes

Execution & Operations

Maintain operating rhythms: reviews, dashboards, KPI tracking, and executive readouts

Prepare executive-level materials and recommendations that enable efficient decisions

Develop and monitor budgets alongside finance team with the ultimate goal of cost and ROI optimizationSurface risks early and recommend pragmatic solutions

Track regulatory, compliance, health, safety, and sustainability standard changes and ensure Pure + FreeForm isahead of regulatory changes and industry, market and customer standards

Stay current on emerging tools and introduce capabilities that give us a meaningful competitive edge

Drive adoption of AI tools across marketing and business development, proactively identifying opportunities toleverage AI to enhance efficiency and impact across the organization

Required Qualifications and Skills

Experience and Education

10–15+ years in B2B growth, revenue, or commercial leadership roles, with at least 3–4 years in a senior orexecutive capacity

Proven experience owning both marketing and sales functions

Track record of scaling businesses

Background in construction, building materials, or related industries strongly preferred

Demonstrated success marketing premium, design-forward, or complex B2B products with long sales cycles

Extensive experience and fluency with digital marketing, AI content creation, and visualization tools

BA/BS degree preferred in Marketing, Management, Architecture, Interior Design, Engineering, or related field

Skills & Attributes

Excellent leadership and people management skills, with a proven ability to lead managers and develop high-performing teams through multiple levels of the organization

Builder mindset; comfortable creating structure and process in environments where needed

Strong analytical skills; able to synthesize data and research into strategic recommendations

Excellent written and verbal communication; equally at ease writing brand copy or executive presentations

High ownership, accountability, and ability to manage multiple concurrent priorities

Proficiency with CRM tools and Microsoft Office suite

Genuine interest in architecture, materials, and construction

Ability to travel up to 20%, as required

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions

Exert up to 50 lbs. of force occasionally, and/or a negligible amount of force constantly to lift, carry, push, pull, orotherwise move objects

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Worksite address

minneapolis, MN, 55400, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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