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Job description
Green Tea Distribution (GTD)
Los Angeles, CA
Full-Time
About Green Tea Distribution
Green Tea Distribution is an independent music distribution and artist development company built by the team behind Mind of a Genius Records.
We work directly with independent artists to help them distribute, develop, market, and grow their careers.
We are now looking for a Head of Growth — Artist Acquisition to take ownership of customer acquisition for our premium artist membership, White Glove .
This is not a traditional corporate marketing role, and it is not a role for someone who only manages agencies or specializes in one channel.
We are looking for someone who can own the entire growth funnel from beginning to end .
The Role
Your primary objective is simple:
Find the right independent artists for White Glove and build a predictable, scalable system for turning them into long-term GTD members.
We already have a working product, an active customer base, significant data from our existing marketing efforts, and a strong understanding of what has and hasn't worked.
You will inherit those learnings and be responsible for turning them into a cohesive growth engine.
You will own everything from identifying potential audiences to getting qualified artists into our sales funnel.
This may include:
Paid social advertising, particularly Meta and Instagram
Creative strategy and ad testing
Influencer and creator partnerships
Artist and industry partnerships
Referral programs
Outbound acquisition
Email and SMS funnels
Landing pages and conversion optimization
Retargeting
Events and industry activations
Partnerships with managers, producers, studios, labels, music educators and other artist-facing businesses
Developing entirely new acquisition channels we haven't explored yet
We don't care where the customer comes from.
We care that they are the right customer.
What You'll Own
Customer Acquisition
Build and manage a multi-channel acquisition strategy for White Glove.
Identify where serious independent artists are spending their time and figure out the most efficient ways to reach them.
Paid Media
Own our paid acquisition strategy, including:
Audience targeting
Campaign strategy
Creative testing
Budget allocation
Retargeting
Landing-page optimization
CAC analysis
You do not necessarily need to personally execute every campaign forever, but you should understand paid acquisition deeply enough to manage and evaluate it.
Influencers & Partnerships
Build relationships with people and organizations that already have access to the artists we want.
Examples could include:
Producers
Managers
Engineers
Studios
Artist coaches
Music educators
YouTube creators
TikTok/Instagram creators
Music communities
Independent labels
Songwriting camps
Music conferences
Funnel Optimization
Own the journey from:
Audience → Lead → Booked Call → Show → Close → Retained Member
Work closely with our sales team to understand lead quality and continuously improve who enters the funnel.
Analytics
You should know exactly:
What we're spending
Where leads are coming from
Cost per qualified lead
Cost per booked call
Show rate
Close rate
Customer acquisition cost
60-day retention
90-day retention
Performance by acquisition channel
Generating a large number of low-quality leads is not success.
The goal is to acquire artists who actually benefit from GTD and stay with the company.
Who We're Looking For
We are looking for a hands-on growth operator .
You may currently be a Head of Growth, Growth Director, Growth Marketing Manager, Director of Marketing, or an unusually entrepreneurial marketer ready to own an entire function.
The ideal candidate:
Has built or significantly scaled a customer acquisition funnel
Understands paid social deeply
Is comfortable analyzing CAC, conversion rates and retention
Can think creatively beyond paid ads
Knows how to test ideas quickly
Has experience with partnerships, creators, affiliates or influencers
Understands landing pages and conversion optimization
Can manage contractors, agencies and outside partners when needed
Is highly analytical but equally comfortable with creative strategy
Takes ownership rather than waiting for direction
Is comfortable working directly with founders
Can operate in a fast-moving startup environment
Understands that growth means revenue and retained customers — not impressions, followers or vanity metrics
Music-industry experience is a major plus, but great growth experience is more important than having worked at a traditional record label.
Experience in subscription businesses, SaaS, marketplaces, creator platforms, education, high-ticket services or other direct-to-consumer businesses is especially relevant.
What This Role Is NOT
This is not primarily:
Social media management
Content posting
Brand marketing
PR
Community management
Running an Instagram account
Managing a large marketing department
You will be measured on your ability to acquire high-quality customers economically and repeatedly.
How Success Will Be Measured
Your ultimate KPI will be:
New White Glove customers who remain active customers.
Supporting metrics will include:
Qualified lead volume
Booked calls
Show rate
Close rate
CAC
60-day retention
90-day retention
LTV/CAC
Growth of White Glove MRR
The Opportunity
We have already spent considerable time testing different approaches to artist acquisition.
We know much more today about our ideal customer, the economics of the business, which types of artists retain, which leads don't convert, and which marketing channels have potential.
We are looking for someone who can take those learnings and say:
“Give me ownership of the funnel. I'll build the machine.”
If that sounds like the kind of challenge you want, we'd love to hear from you.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.