About this opportunity
La Petite Labs lists this Head of Growth — Performance, Creative & Social opportunity in northern, Kentucky. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Role details
Engagement: Full-time
Location: 100% remote. Applicants must be based in the United States.
Date posted: August 25, 2026
Mandate
Build a much stronger distribution engine around the science and products we already have.
Own the system connecting paid social, commercial creative, organic social, creators, influencers, affiliates, landing pages, and rapid experimentation to profitable growth.
Responsibilities
Own paid social strategy and execution, initially centered on Meta.
Build a high-volume commercial creative testing program.
Develop and test hooks, concepts, formats, offers, audiences, and angles.
Build systems for sourcing, briefing, producing, and iterating creator content.
Develop La Petite Labs' organic social channels.
Build and manage influencer and affiliate acquisition.
Work directly on landing pages, funnels, offers, and conversion.
Establish reporting across CAC, contribution margin, creative performance, retention, and channel economics.
Identify winning creative and acquisition patterns and scale them quickly.
Build the internal systems, contractors, creators, and agencies required to increase output without sacrificing quality.
Requirements
7+ years in growth, performance marketing, or consumer acquisition.
3+ years directly owning paid-social growth for a consumer or DTC business.
Demonstrated experience scaling Meta campaigns.
Strong creative judgment and substantial experience producing or directing performance creative.
Experience with creators, influencers, or affiliate programs.
Strong understanding of landing-page and conversion optimization.
Fluency with attribution, CAC, LTV, contribution margin, and cohort economics.
Demonstrable record of increasing revenue—not simply managing media spend.
Excellent written communication and unusually strong execution speed.
Experience in pet health, supplements, consumer health, wellness, beauty, or another trust-sensitive category is useful.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.