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Job description
Function: Go-to-Market / Category Management
Reports to: Global Head of GTM
About the role
Our client is a globally recognized consumer electronics brand — a household name in smart home, audio and mobile lifestyle categories, with one of the most visible portfolios on Amazon and in the major U.S. national retail chains.
They are hiring a Head of GTM, North America to act as the single commercial owner of the region's product portfolio. This is Global GTM's voice inside North America and North America's voice inside Global — a role built for someone who can hold both sides of the table, form a point of view from data, and defend it.
This is not a coordination role. It is a decision role.
What you'll own
Regional portfolio & business targets. Own the North America product portfolio, pricing architecture, sales forecast, new product introductions (NPI) and end-to-end lifecycle management on behalf of Global GTM — and be accountable for pulling the region's commercial targets across the line.
Forecast integrity & decision quality. Challenge the region's demand forecasts, sell-in/sell-out assumptions and business cases with hard data. Where the numbers don't hold up, say so — and replace them with recommendations the sales and marketing teams can actually execute.
Two-way strategy translation. Drive adoption of HQ product strategy in North America, and push the region's structural needs — channel requirements, price ladders, feature gaps, assortment needs — back upstream to HQ and the product organization.
Channel & growth insights. Build deep fluency in Amazon's operating mechanics (traffic, ranking, deal mechanics, inventory health) alongside 1–2 major U.S. national retail models. Use that fluency to surface real growth opportunities across channel expansion, SKU/assortment architecture and pricing strategy.
Launch readiness & post-launch performance. Track every launch from commercial readiness gate through post-launch performance. Diagnose misses early, quantify them, and drive corrective action with the regional teams.
Regional business reviews. Lead the North America business review cadence — framing the issues, forcing the decisions, and closing the loop on action items so that major business problems do not survive from one quarter to the next.
Conflict & consensus. When HQ and North America disagree, take a clear position grounded in business facts, escalations when warranted, and drive both sides to a committed decision that lands.
What we're looking for
Bachelor's degree or above, with around 4 years of experience in consumer electronics, smart home or home appliances.
Hands‑on North America work experience is required. You've operated in this market, with these retailers, on this calendar.
Background in at least one of: GTM, category management, product marketing, commercial planning, or commercial strategy.
Working knowledge of Amazon platform mechanics, plus genuine exposure to 1–2 major U.S. retail channels (national mass, club, specialty electronics, or home improvement).
Fluent, persuasive English — able to run meetings, push back, and negotiate directly with U.S.-based GM/VP-level stakeholders.
Strong structured thinking, data fluency and cross-functional drive.
Experience working across both a China‑based HQ and a U.S. regional organization is strongly preferred.
Assertive, but rational. You raise disagreement early, back it with evidence, know when to hold your ground, and know when an issue needs to be escalated to be solved.
Medical insurance
Dental insurance
401(k)
Pension plan
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Worksite address
boston, MA, 02298, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.