waypointjobs

Confidential

Head of Marketing

atlanta, GA

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Job description

The ideal candidate is serve as the lead marketing executive. You will manage all marketing efforts

Responsibilities

Measure marketing program effectiveness and KPIs to drive continuous improvement in strategy and output

Organize department meetings, conduct personnel reviews, and attend managerial meetings

Participate in organization-wide strategy planning and expand our thinking around the role of marketing in achieving growth

Oversee marketing expenses and resources including relationships with external vendors and advertising and media firms

What We're Looking For

Must be based in the Atlanta, GA area.

10+ years of progressive B2B marketing experience, with at least 5 years in senior marketing leadership.

Proven success leading marketing for a SaaS, software, technology, telecom, MSP, managed services, or recurring revenue business; MSP market experience strongly preferred.

Strong understanding of MSP buyer personas, channel/partner marketing, demand generation, and go-to-market strategies for recurring revenue technology businesses.

Demonstrated ability to generate measurable pipeline and revenue impact.

Strong understanding of demand generation, product marketing, brand strategy, marketing operations, lifecycle marketing, and sales enablement.

Experience partnering with Sales leadership in a metrics-driven revenue organization.

Ability to translate business strategy into clear marketing priorities and execution plans.

Strong analytical skills and comfort managing marketing performance through dashboards, attribution, funnel metrics, and ROI analysis.

Experience leading teams through growth, change, and prioritization.

Excellent communication skills with the ability to influence executives, cross-functional partners, and team members.

Comfortable operating strategically while also staying close enough to the work to drive execution.

Preferred Experience

Experience in PE-backed or growth-stage SaaS environments.

Direct experience marketing to MSPs, telecom providers, managed services organizations, technology services companies, or recurring revenue businesses.

Familiarity with payments, billing, PSA, cybersecurity, automation, or AI-enabled software solutions.

Experience scaling marketing-sourced opportunities and improving conversion across the full funnel.

Strong product marketing background, especially in multi-product environments.

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Worksite address

atlanta, GA, 30383, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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