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AH Group of Companies

Head of Marketing & Brand Strategy

troy, MI

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Job description

AH Group is seeking a Head of Marketing & Brand Strategy to lead the development and execution of a cohesive, scalable marketing function that supports long-term growth.

This role is responsible for establishing clear marketing strategy, elevating brand positioning, and building the structure, discipline, and capabilities required to operate at scale. The ideal candidate brings both strategic depth and hands‑on experience, with a proven ability to build systems, mentor teams, and translate business objectives into measurable marketing outcomes.

This is a senior leadership role designed for someone who can set direction, create clarity, and raise the standard for how marketing is executed across the organization.

Key Responsibilities

Own and drive enterprise-wide marketing and brand strategy

Translate company growth objectives into clear, actionable marketing plans

Establish marketing priorities, roadmaps, and success metrics

Partner with executive leadership to align marketing with business goals

Position marketing as a core growth function

Brand Strategy & Positioning

Define and strengthen brand positioning and value proposition

Ensure consistency in messaging, voice, and visual identity

Oversee brand governance across digital, sales, events, and internal communications

Evolve the brand to reflect scale and sophistication

Demand Generation & Commercial Enablement

Design and execute a data-driven demand generation strategy

Partner with Sales and Operations to support revenue growth

Oversee programs supporting account-based marketing and market expansion

Track performance metrics including lead quality, conversion, and ROI

Team Leadership & Capability Building

Lead, mentor, and develop the marketing team

Establish clear processes and standards

Coach team members on strategy and execution

Assess future hiring and agency needs

Build a scalable and resilient marketing organization

Execution Oversight & Operational Excellence

Oversee execution of core marketing initiatives

Provide strategic direction for trade shows, website, content, and sales enablement

Ensure quality, consistency, and on-time delivery

What Success Looks Like

Marketing strategy is clearly defined and operationalized

Brand messaging is consistent and differentiated

Marketing programs are measurable and tied to outcomes

Team operates with clarity and confidence

Marketing is viewed as a strategic growth partner

Qualifications & Experience

Required

5+ years of progressive marketing experience

Experience building or scaling a marketing function

Strategic and execution-focused leadership

Strong team leadership skills

Preferred

Experience in high-growth organizations

Strong analytical mindset

Comfort operating in lean environments

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Worksite address

troy, MI, 48083, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.

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