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Job description
We are a leading global financial technology company transforming how the securities finance industry trades, settles, and analyzes data. Our award-winning Trading, Post-Trade, Data & Analytics, RegTech, and SaaS solutions power efficiency, transparency, and innovation for over 200 of the world’s top financial institutions. Every month, our platform supports over$2.4 trillion in executed transactions,a testament to our technology’s impact and reliability.
With offices across North America, UK&I, and APAC, we bring together diverse teams of technologists, data experts, and business professionals who thrive on solving complex challenges at scale. We areGreat Place to Work Certifiedin the US, UK, Ireland, and India and have been recognized forDiversity & Inclusion excellenceas well as for being theBest Post-Trade Service ProviderandBest Market Data Provider Globally(Securities Finance Times Industry Excellence Awards, 2023).
Founded in 2001 by ten of the world’s leading financial institutions, we continue to shape the future of securities finance under the majority ownership ofWelsh, Carson, Anderson & Stowe (WCAS)alongside founding shareholders and customers including Bank of America, Bank of New York, BlackRock, Goldman Sachs, Morgan Stanley, National Bank of Canada, State Street, UBS and Wells Fargo.
Join us and be part of a company where global impact, innovation, and collaboration define how we work and what we build.
About the role
Thispositionwill be responsible forleadingourmarketing function with a core focus on demand generation, productmarketingand go to market execution. The role ensures thatEquiLend’ssolutions across Trading, Post Trade, Data and Analytics, RegTech and Spire are positioned effectively for aspecialisedand concentrated client base within the global securities finance ecosystem.
The position provides strategic and hands on leadership across demand generation, product marketing, content, events,communicationsand design. TheHead of Marketing manages a global team andensures tight alignment with Sales and Product, defines scalable go to market approaches for a niche B2Benvironmentand delivers measurable commercial impact through pipeline generation and product adoption.Success in the rolerequires both leadership of a multidisciplinary team and direct personal execution.
What you'll do
Lead the development of the marketing strategy withparticularfocus on demand generation, product marketing and go to market planning for aspecialisedfinancial technology client base
Oversee product positioning,messagingand value propositions acrossEquiLend’sportfolio, ensuring clarity, accuracy and consistency with Product and Sales
Deliver targetedmarketing campaigns across products and geographiesthat drive qualified commercial opportunities and support revenue growth across new and existing clients
Define andmaintainmeasurable frameworks for pipeline creation, campaign performance and marketing sourced or influenced demand
Establish and govern go to market plans for new products,enhancementsand strategic initiatives, ensuring structured alignment with Sales,Productand senior leadership
Lead a multidisciplinary marketing team across functions including demand generation, product marketing, events, content and design, ensuring coordinated execution and quality of output
Partner closely with Product teams to ensure deep understanding of the technology, workflows and industry use cases across Trading, Post Trade, RegTech, Data and Analytics and Spire
Strengthen collaboration with Sales and Account Management to support client targeting,account basedapproaches and market penetration strategies
Revamp the brand aesthetic and ensure modern brandand style designs that are consistent with our brand posture and voice in the industry.
Oversee content development across formats such as product collateral, thought leadership, sales enablementmaterialsand digital assets
Maintain responsibility for corporate communications, ensuringaccurate,timelyand consistent internal and external messaging
OverseeEquiLend’sparticipation in key industry events and conferences in partnership with the events function, ensuring alignment with commercialobjectivesrather than brand centric goals
Prioritisemarketing investments and vendor relationships to support a lean operating model, ensuring efficient and data driven allocation of resources
Ensure the marketing functionmaintainshigh standardsof accuracy,complianceand brand consistency across all materials
Represent Marketing within cross functional forums related to product reviews, sales planning and executive level discussions whererequired
What we need
10+ years relevant marketing experience within B2B technology or financial services, including substantial experience in demand generation and product marketing
Demonstrated ability tooperateeffectively within aspecialisedmarket with a limited but highly sophisticated customer base
Proventrack recordof building and executing go to market strategies that drive measurable commercial outcomes
Strong understanding of product marketing principles with experience translating complex technical or workflow driven products into clear value propositions for targeted audiences
Experience leading lean, multidisciplinary marketing teams with the ability to balance strategic oversight and hands on execution
Demonstrated ability to partner with Product,Salesand senior stakeholders to support commercial planning, product launches andaccount basedapproaches
Strong analytical skills with the ability to interpret data,optimisecampaigns and measure marketing contribution to pipeline
Experience producing high quality content,communicationsand sales enablement materials
Knowledge of event strategy and execution within a niche B2B environment
Strongorganisational, decision making andprioritisationskills with the ability to manage concurrent workstreams in a faste pacedenvironment
Ability tooperateeffectively within a lean team structure with emphasis on adaptability,ownershipand practical execution
Role Location and Benefits
Hybrid Working: Enjoy the flexibility of working remotely for up to100 dayseach year.
Generous Vacation Days: Vacation days increase as you progress in your career with EquiLend.
Discretionary Annual Cash Bonus: A discretionary annual cash bonus to reward your performance and contributions to the company’s success.
Health and Dental Insurance: Comprehensive health and dental insurance coverage is available from your first day.
401(k) Employer Matching Contribution Plan: Our 401(k) plan includes employer matching contribution available from day one.
Compensation: The annual base salary range for this role is $200,000- $220,000with an additional performance based annual bonus on top of base pay. This range is a general guideline; final offers consider factors such as role scope, candidate experience, internal equity and market factors.
Diversity & Inclusion
At EquiLend, we are committed to fostering an inclusive and diverse workplace where everyone is respected and valued. We believe that a variety of perspectives drives innovation and strengthens our success. If you require any reasonable accommodations during the interview process, please let us know - we’re here to support you.
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Who can apply
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