About this opportunity
Alpine Testing Solutions, Inc. lists this Head of Marketing - Medical Device opportunity in provo, Utah. Review the employer’s description below for duties, qualifications and application requirements.
Job description
Where respected professionals do their best work - from home.
The Director, Marketing reports directly to the President/CEO, contributes to the development and implementation of vision, goals, strategy, and culture for the company, and leads marketing as its own discipline at Alpine. Lead generation is the primary focus of this role, with accountability for building a consistent, qualified pipeline that drives revenue growth. This role also owns Alpines broader marketing efforts.
Accountable for developing and executing Alpines lead generation strategy, including target markets, ideal customer profiles, and channel mix, and for consistently meeting or exceeding quarterly and annual pipeline targets
Responsible for identifying, engaging, and qualifying prospective clients as marketing qualified leads (MQLs) and for nurturing them to sales qualified leads (SQLs) in collaboration with the Sales and Solution Design teams
Responsible for designing and leading outbound, inbound, and account-based campaigns, including lead scoring, qualification criteria, and a smooth handoff to sales
Accountable for accurate prospect and pipeline data in CRM, and for reporting performance insights and recommendations to improve conversion rates
Contribute to the development and implementation of Alpines vision, goals, strategy, and culture, and represent them to the team and clients
Lead marketing decisions that impact companywide revenue initiatives and represent marketing in leadership forums
Proactively identify growth opportunities and stay abreast of market trends and emerging technologies to develop strategic initiatives
Collaborate with the President/CEO and VP, Sales to align marketing and sales activities, pipeline projections, revenue goals, and go-to market priorities
Marketing Leadership
Accountable for the strategy and execution of integrated marketing campaigns, content, and sales enablement materials, collaborating cross-functionally to enhance brand visibility and engagement
Accountable for planning and managing internal and external events, including webinars, trade shows, client gatherings, and employee engagement activities
Responsible for the marketing budget and resource allocation, including marketing spend and vendor relationships
Ability to contribute to and execute strategy, with a strong understanding of business principles, resource allocation, and the pipeline and revenue metrics that drive growth
Deep knowledge of B2B lead generation, demand generation, and marketing best practices and emerging technologies
Proven ability to build strong cross-functional partnerships, establish clear expectations, and foster accountability
Excellent communication, relationship building, and sales skills with internal and external stakeholders, including executive leadership
Resilience and adaptability to navigate rejection, shifting priorities, and evolving market conditions while working effectively in a virtual environment
Travel
~ Bachelors degree in Marketing, Business Administration, Communications, or related field, or equivalent experience
~10+ years of experience in lead generation, demand generation, business development, or B2B marketing
~Familiarity with HubSpot, NetSuite, or similar CRM and marketing automation tools
~ Proven track record of building pipeline and meeting or exceeding lead generation or revenue targets through outbound and multichannel strategies
~ Experience developing and managing budgets, resource estimates, and vendor contracts
Account based marketing (ABM) experience
Event planning and coordination experience
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.