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Job description
A venture-backed supplement startup is hiring its first marketing leader to build brand and growth from the ground up. As the founding Head of Marketing, you will own positioning, storytelling, and go-to-market execution while rolling up your sleeves to drive campaigns across D2C channels. This role combines strategic vision with hands-on execution, shaping how the brand enters culture and connects authentically with the GLP-1 community.
Responsibilities
Define and evolve brand positioning, messaging, and tone of voice
Develop and execute go-to-market strategy across paid, organic, and influencer channels
Launch and scale D2C acquisition (Meta, TikTok, search, email, affiliates)
Build and engage community (Facebook groups, Reddit forums, ambassador and affiliate programs)
Partner with creative resources to deliver compelling campaigns and content
Implement data-driven growth frameworks: set KPIs, run weekly experiments, and optimize results
Develop and scale UGC initiatives by identifying creators, motivating participation, and measuring impact
Collaborate with the CEO to evolve brand strategy based on customer insights
Set up early marketing processes and tools (CRM, project management, reporting)
Contribute to building company culture as a founding hire
What Were Looking For
8+ years of experience in brand and growth marketing, ideally within consumer health, wellness, CPG, or telehealth
Proven track record scaling D2C brands at the early stage (Seed Series A)
Hands-on experience building communities, paid social, influencer/creator programs, CRM, and community-led storytelling
Data-driven mindset: able to design KPI ladders, interpret performance metrics, and adjust strategy quickly
Strong organizational and process orientation; detail-driven, reliable, and execution-focused
Startup energy: thrives in zero-to-one environments, comfortable wearing many hats
Based in New York City (hybrid collaboration with CEO strongly preferred)
Nice to Haves
Understanding of the GLP-1 ecosystem (providers, programs, or support products)
Experience with retail or Amazon collaborations
Fluency with AI tools in marketing workflows
Notes
Contract-to-hireOctober - November:contract (10-20 hours/week)
December onwards: full-time placement
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Worksite address
new york, NY, 10261, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.