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Job description
This opportunity is for a Head of Marketing to build and lead a full marketing function from the ground up in a mission-driven, national organization. The role focuses on developing strategy, launching campaigns, and scaling awareness across multiple audiences including students, institutions, and partners.
This position operates as a one-person marketing team, combining high-level strategic planning with hands‑on execution. The role requires ownership of all marketing channels, including SEO, content, email, and digital campaigns.
Employment Type: Full-time
Annual Salary: $95,000 – $105,000 per year
Top-Line Objectives
Increase the number of users engaging with digital tools and completing key actions
Expand adoption of platforms and programs among institutional partners
Establish a strong national presence and thought leadership in the domain
What You’ll Do
Design and execute a comprehensive marketing and growth strategy from the ground up
Identify priority audiences and develop targeted messaging across multiple segments
Build scalable marketing systems including campaign planning, analytics, and content workflows
Collaborate with cross-functional teams to align marketing with product and program growth
Define performance metrics and track results to optimize marketing effectiveness
Develop and implement SEO and Answer Engine Optimization (AEO) strategies
Manage and improve performance of multiple websites and digital properties
Use analytics and search insights to increase engagement and conversion rates
Oversee content updates related to research, product releases, and user resources
Lead website improvements to align with evolving strategy and offerings
Create and manage email campaigns targeting different audience groups
Develop campaigns that drive user engagement and completion of key actions
Create and publish social media content, with a focus on LinkedIn
Support executive-level visibility through content and messaging development
Translate complex topics into clear, compelling narratives for diverse audiences
Develop thought leadership content including articles, commentary, and public messaging
Identify opportunities to contribute to industry and policy-related conversations
Define and track key performance indicators across the marketing funnel
Build dashboards and reporting systems to monitor campaign performance
Run experiments to improve conversion rates across channels
Use data insights to continuously refine messaging and strategy
Qualifications
10+ years of experience in marketing, communications, journalism, or a related field
Proven experience building marketing strategies from scratch and executing them independently
Strong experience with SEO and Answer Engine Optimization (AEO)
Experience developing and managing email and social media campaigns
Excellent writing skills with the ability to simplify complex topics into engaging content
Experience working with complex subject areas such as technology, education, or policy is helpful
Experience using analytics tools such as Google Analytics, Search Console, or similar platforms
Ability to work in a fast-paced, startup-style environment
Experience in higher education, technology products, public policy, or mission-driven organizations is a plus
Experience with growth marketing, analytics, or media outreach is beneficial
Flexible paid time off (PTO)
Multiple company-wide closure periods throughout the year
Additional paid holidays
Dependent Care Flexible Spending Account (DCFSA)
Health insurance coverage
Fully remote and flexible work environment
Why This Role Matters
This role plays a critical part in expanding access to essential resources by increasing awareness, engagement, and adoption of programs and tools. It focuses on ensuring that key solutions reach the audiences who need them most, while building a strong and scalable marketing foundation.
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.