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Job description
About the Role
You'll be our first marketing hire and own the function end-to-end. The center of gravity for this role is positioning and product marketing: we're creating a new category at the intersection of robotics, AI, and logistics, and how we tell our story to our customers and the world will determine how fast we grow.
This is a builder role. You'll define the message before you scale the process. You'll hire a team, but you should know that world well enough to set strategy, hire great people, and hold the work to a high bar.
Location: This is an on-site role based in New York City.
What You’ll Own
Positioning & messaging . Define how Ultra communicates with the world, and shows up in the market: category narrative, value proposition by buyer persona, competitive framing against both traditional automation, new technology, and manual labor . Turn deployment traction into proof.
Product marketing . Own launches, sales enablement (decks, one-pagers, case studies), and the feedback loop between what customers say and how we sell. Partner closely with sales and product.
Content & brand . Build a content engine that makes Ultra the credible voice on AI-powered robotics: customer stories, POV pieces, demo assets. Keep the brand sharp and consistent as we scale. Own milestone announcements that grow our unique perspective.
Demand generation foundations . Stand up the basics (site, funnel tracking, early campaigns, events strategy), then hire and manage a demand gen lead to run the nitty-gritty. You set the strategy; they execute the programs.
Team building . Grow the marketing org thoughtfully as we scale; you'll shape what the function looks like.
Who You Are
8+ years in B2B marketing with deep product marketing / positioning experience. You've defined messaging for a technical product and watched it change win rates.
Experience as an early or first marketing hire at a startup, building the function from scratch.
Working fluency in demand generation: you've run or closely managed pipeline programs and know what good looks like, even if it's not your specialty.
Strong writer. You'll be the best editor in the company and often produce the first draft.
Comfortable with ambiguity, hands-on by default, and energized by translating complex technology into clear commercial language.
Bonus
You've sold to operational buyers: supply chain, logistics, manufacturing, or adjacent industries a plus
Robotics, automation, hardware, or hardware-enabled SaaS background
Experience marketing a new category or an as-a-service business model
Familiarity with the fulfillment / 3PL ecosystem
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Who can apply
Review the original listing for work authorization, qualifications and employer requirements.