Head of Marketing

Job description

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Head of Marketing

About

Plutus Health Inc. is a leading provider of Revenue Cycle Management (RCM) services, certified in SOC2 compliance and recognized among the Inc. 5000 fastest-growing private companies. We specialize in revenue cycle optimization for hospitals, physician groups, and healthcare organizations across various specialties. Our commitment to innovation and excellence has earned us recognition as a 2024 EY Entrepreneur Of The Year finalist and one of the top 100 fastest-growing companies in Dallas.

Life at Plutus Health

Plutus Health offers a unique work environment that is both thrilling and enriching, fostering personal and professional growth. Our company is a hub of innovation, collaboration, and continuous learning, where we encourage our employees to adopt a positive mindset and strive for excellence.

At Plutus Health, you'll be part of a vibrant team that thrives on creativity and problem-solving. You'll have the opportunity to work on cutting-edge projects, leveraging the latest technologies and methodologies to deliver intelligent solutions that make a tangible difference for our clients.

Plutus Health prioritizes the well-being of its employees and fosters a supportive and inclusive culture that promotes work-life balance. If you are enthusiastic about joining a vibrant organization that values your input, Plutus Health is the ideal place to pursue your career goals.

Job Title: Head of Marketing

Experience: 10+ years of B2B marketing leadership targeting healthcare enterprises

Qualification: Bachelor’s degree in Marketing, Business, or Communications (required), MBA or healthcare-related advanced degree (preferred).

Location: Dallas, Texas

Terms: Full-time

Job Summary

Enterprise B2B marketing leader driving an aggressive growth strategy.

Reports directly to the CEO. Own the complete marketing function for both RCM services and SaaS software. Builds a scalable marketing engine that accelerates pipeline growth, drives enterprise client acquisition, and positions Plutus Health as a market leader in tech-enabled RCM.

Recognition & Growth

Inc. 5000 honoree – 2 consecutive years, recognized for rapid revenue growth

SMU Cox 100 – 3 consecutive years (fastest-growing Dallas companies)

Proven scalability: Built on proprietary technology and dedicated global teams

Dual-Brand Portfolio

Plutus Health (Primary Brand): Tech-enabled RCM outsourcing serving multi-specialty practices, behavioral health, and specialty providers across medical billing, coding, denial management, and AR optimization

Artemis ABA: Practice management SaaS platform for ABA therapy providers

What Makes Us Different

Technology-first approach: Proprietary workflows, AI-powered automation, real-time analytics

Vertical expertise: Deep specialization in behavioral health, ABA therapy, and ASC billing

Global delivery advantage: Round-the-clock support with cost savings

KPI-driven pricing model

Rapid growth trajectory: Expanding its client base, geographic footprint, and service capabilities

CRITICAL REQUIREMENTS (Must Have)

Enterprise ABM Experience

10+ years of B2B marketing leadership targeting healthcare enterprises

Proven ABM program success with measurable pipeline impact

Experience building and executing multi-touch ABM campaigns targeting C-suite and clinical decision-makers

Experience with 12-month enterprise sales cycles involving 5–10 stakeholders

Track record of achieving 30%+ improvement in sales cycle velocity through ABM

Healthcare Industry Expertise

RCM outsourcing services marketing (medical billing, coding, denial management)

Healthcare SaaS go-to-market experience (EMR/EHR, practice management, billing software)

Deep understanding of healthcare buyer personas: CFOs, CEOs, and PE-backed boards

Experience marketing to CFOs and PE-backed healthcare organizations, with the ability to create ROI-focused messaging aligned to EBITDA improvement, operational efficiency, and portfolio optimization

Knowledge of HIPAA compliance in marketing operations

Experience marketing to multi-specialty practices, ABA therapy providers, behavioral health clinics, and PE portfolio companies

Digital Marketing Mastery

HubSpot expert: Deep experience with workflows, lead scoring, attribution reporting, and marketing automation

Full-funnel digital strategy: SEO, SEM, LinkedIn, programmatic display, and retargeting

Marketing automation platforms (HubSpot, Marketo, Pardot)

Intent data platforms (6sense, ZoomInfo, Bombora)

Account-based advertising and personalization tools (Demandbase, Terminus, Mutiny)

AI-Powered Marketing Innovation

Experience leveraging AI for scale and efficiency, including generative AI for content creation, personalization, and campaign optimization

AI-driven marketing automation: Predictive lead scoring, email optimization, chatbots, and dynamic website personalization

Proven track record of reducing content creation time by 40%+ while maintaining quality through AI tools

Brand & Market Leadership

Trade show and event strategy (HFMA, CASP, BHB, ASCA): Booth design, sponsorships, and ROI tracking

Brand positioning and messaging against market leaders

Thought leadership programs: Whitepapers, industry reports, research studies, executive briefings

Customer engagement initiatives: User conferences, advisory boards, reference programs, success stories

Analyst relations: Engaging KLAS, Black Book, and Gartner to build market credibility

Execution Excellence

Experience building a marketing function from scratch in a growth-stage company ($50M–$100M revenue)

Managed marketing budgets of $3M+ with strong ROI discipline

Led teams of 5–10+ members (internal and agencies)

Built a scalable content engine: Case studies, whitepapers, video, webinars

STRONG PLUS (Differentiators)

Industry Experience

Global delivery model marketing experience

ABA, behavioral health, or ASC market knowledge

Experience in PE-backed healthcare companies

Marketing engagement with CFOs, COOs, and PE portfolio company boards

Competitive intelligence expertise

Technical Capabilities

HubSpot certifications (Marketing Software, Inbound, Revenue Operations)

AI marketing tools: ChatGPT, Claude, Jasper, Copy.ai, Drift AI, 6sense AI

Predictive analytics and propensity modeling

Marketing data warehouse architecture

API integrations and martech stack optimization

Strategic Skills

Market research and analyst relations (KLAS, Black Book, Gartner)

Key Opinion Leader (KOL) development programs

Partner/channel marketing experience

PE firm relationship building and portfolio company targeting

KEY RESPONSIBILITIES

Strategic Planning (25%)

Own revenue contribution targets through marketing-sourced pipeline

Develop integrated marketing strategy across services (Plutus) and software (Artemis)

Build ICP definitions and account selection criteria for ABM programs

Create competitive positioning

Design and execute tiered ABM programs targeting named enterprise accounts

Develop CFO-focused value propositions, including ROI calculators and EBITDA impact models

Brand, Events & Market Presence (25%)

Plan and execute major healthcare conferences annually

Target PE firm events and healthcare investment conferences

Launch annual customer conference and advisory board programs

Produce annual thought leadership content on RCM trends, ABA outcomes, and financial optimization

Engage KLAS, Black Book, and Gartner for evaluations and rankings

Build PR strategy and media presence in healthcare publications

Demand Generation (35%)

Generate marketing-qualified accounts (MQAs)

Drive pipeline growth from marketing channels

Execute LinkedIn ABM campaigns

Build SEM strategy to capture high-intent search traffic

Create vertical-specific content across target segments

Develop board-ready materials (executive summaries, ROI models, implementation roadmaps)

Optimize conversion funnels

Implement AI-powered lead scoring, email optimization, and personalization

Sales Enablement & Team (15%)

Develop personalized landing pages and account-specific microsites

Create competitive battlecards and sales decks

Build CFO-focused tools (ROI models, TCO analyses, payback calculators)

Conduct weekly pipeline reviews with sales leadership

Recruit and manage a 3–5 member marketing team

Build real-time dashboards tracking engagement, pipeline, and revenue

QUALIFICATIONS

Education & Experience

Bachelor’s degree in Marketing, Business, or Communications (required)

MBA or healthcare-related advanced degree (preferred)

10+ years of B2B healthcare marketing leadership

5+ years of enterprise ABM experience

3+ years in RCM or healthcare SaaS marketing

Experience selling to CFOs and PE-backed healthcare organizations

Technical Skills

HubSpot Marketing Hub (advanced proficiency)

AI tools for content, analytics, and automation

LinkedIn Campaign Manager and Sales Navigator

Google Analytics 4, Google Ads, Tag Manager

ABM platforms (Demandbase, 6sense, Terminus)

Intent data tools (ZoomInfo, Bombora, Clearbit)

Analytics tools (Tableau, Looker, Power BI)

Financial modeling tools for ROI/TCO analysis

Leadership Competencies

Data-driven decision-making with strong analytical rigor

Financial acumen: Ability to communicate in CFO metrics (EBITDA, ROI, cash flow, payback)

Cross-functional collaboration across marketing, sales, product, and operations

Strong understanding of RCM workflows, HIPAA, and healthcare buying committees

Executive presence: Comfortable engaging with C-suite and boards

Bias for action with comfort in ambiguity

Ability to balance strategic vision with hands-on execution

WORKING STYLE & CULTURE FIT

You’ll thrive here if you:

Move fast in a high-growth environment

Make data-driven decisions and operate through dashboards

Prefer direct communication and fast decision-making

Can translate marketing into financial outcomes

Are entrepreneurial and comfortable building from scratch

Are results-oriented and measured on revenue impact

Are hands-on and execution-focused

Why join Plutus Health?

Momentum: Inc. 5000 + SMU Cox 100 (3 years) = proven growth trajectory

Impact: Build the marketing function from the ground up at a critical inflection point

Growth Market: Healthcare RCM and ABA SaaS are rapidly expanding

Target-Rich Environment: PE firms managing healthcare portfolio companies

Competitive Advantage: Global delivery model + proprietary technology

Leadership: Experienced operators with a decisive and empowering CEO

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