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Job description
The Job
Lead all aspects of marketing to deliver our value to our users - branding, positioning, analyst relations, sales enablement, content, thought leadership, pricing, and more. Build, strategize, iterate, and execute where needed
Iterate on and scale our overall demand and lead generation strategy
Build a marketing funnel to acquire, activate, retain our users and optimize conversion across channels
Analyze industry trends, market conditions, and competitors’ marketing tactics to identify new opportunities
About you
An entrepreneurial mindset, willing to learn new things and get hands dirty, is a must
Self-directed worker
5+ years of experience in digital marketing and demand generation of complex two-sided market platform
Experience leading and building out a marketing team via engagement with internal and external contacts to drive scaling
Experience owning content strategy, distinguishing between proactive and reactive measures to optimize audience growth and pipeline health
Expertise with a wide variety of lead generation tactics, including SEO, email marketing, webinars and social media
Nice to have
A basic understanding of the Ethereum
Familiarity with the B2B sales process
Experience working in a fast-paced startup environment
Experience working in the crypto industry
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Worksite address
palo alto, CA, 94306, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.