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Job description
The future of healthcare will be decentralized, yet we’re missing the tools that can make this happen. Hormones shape how we sleep, think, train, recover, and age. And yet we measure them once a year, if that. Lume is building the world’s first continuous, needle-free hormone monitoring platform. We’re starting with cortisol, unlocking real-time visibility into stress, recovery, and energy.
We’ve raised our pre-seed, built early hardware prototypes, and launched initial traction across events, pilots, and grew a 10,000 person waitlist organically
Now we need someone who can build the face of the business.
The Role
This is a marketing lead role.
You will define the voice, the narrative, and the growth engine behind a new health category: continuous hormone monitoring.
You’ll work directly with the CEO to:
Translate complex biosensing science into clear, compelling stories
Build and manage demand
Turn early traction into durable brand equity
Convert curiosity into committed customers
What You’ll Own
1. Category & Narrative
Craft and refine Lume’s core positioning (hormone balance, preventative healthcare)
Develop investor-grade and consumer-grade messaging
Turn scientific breakthroughs into simple stories
2. Demand Generation
Own top-of-funnel growth: waitlist, preorders, product launches
Design and execute growth experiments across community, partnerships, events, and digital
Build systems, not one-off campaigns
3. Brand
Establish Lume as an authority in hormone monitoring
Develop visual, written, and experiential consistency
Elevate the brand to feel clean, science-forward, and aspirational
4. Community & Partnerships
Build relationships with fitness leaders, longevity thinkers, clinicians, and creators
Expand event strategy (sunrise resets, conferences, pop-ups)
Turn early adopters into evangelists
5. Metrics & Feedback Loops
Define and track marketing KPIs tied to real outcomes
Own funnel performance
Turn user data and experiments into narrative fuel
Who You Are
Obsessed with consumer health, wearable tech, performance, longevity etc.
You’ve started, or worked in, a startup before
You can write clearly and powerfully.
You’re comfortable working directly with a very technical team
You understand hardware timelines.
You care deeply about building a better healthcare system.
Bonus:
Experience in category creation
Experience with community-led growth
Familiarity with biohacking / circadian science / longevity
Why Join Lume?
We are building a new vital metric of human health.
Not an incremental feature. A new category.
Ultimately to shape and create a new system for preventative healthcare.
This role carries real ownership and meaningful equity. What you build here shape how our society understands human health.
We invest in our team the same way we think about health:
Comprehensive medical and dental insurance
401(k) matching
Gym and wellness subsidies
A culture that actually prioritizes health, performance and recovery for every employee
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Worksite address
san francisco, CA, 94199, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.