Head of Marketing US

Job description

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses.

We’re scaling fast across the US, UK, New Zealand, and Australia backed by world class investors. We can track those brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars are collaborative, ambitious, and building something that genuinely matters. We live by “high care, high performance” we strive to be the best and look after each other while we do it.

The US is our most important growth market, and we’re looking for someone to own it.

This role

As our Head of Marketing US , you’ll be responsible for building the Tracksuit brand, generating pipeline and helping us win the category in the United States.

While you’ll leverage global resources and Centers of Excellence across Brand, Growth, Product Marketing, Content and Creative, this is not simply an execution role. We’re looking for a strong marketer / builder who can identify opportunities, influence strategy, represent Tracksuit externally, and build the regional marketing function from scratch.

You’ll serve as a senior leader in our New York office and become one of the most visible ambassadors for Tracksuit in the US working closely with customers, prospects, partners, media, and industry communities to establish Tracksuit as the leading brand tracking platform in the market.

This role is ideal for someone who combines strategic thinking with a relentless builder mentality. You may already have led teams, or you may be an exceptional up and coming leader ready to step into a broader market ownership role.

What Success Looks Like

Tracksuit becomes a category defining brand in the US: You’re building awareness, credibility, and preference among modern marketers. Customers, agencies, partners, and industry leaders know Tracksuit and associate us with category leadership

The US becomes a growth engine for the business: Marketing is driving meaningful pipeline, revenue growth, and market share. You deeply understand the market and continuously identify new opportunities to accelerate growth

You’re a trusted voice in the industry: You’ve built a strong network across customers, partners, agencies, media, and marketing communities. You’re regularly representing Tracksuit at events, roundtables, webinars, and industry conversations

Strong alignment between global strategy and local opportunity: You leverage global frameworks while influencing them through market insight. The US team sees you as their marketing leader, and global teams see you as their voice of the market

A scalable regional marketing function exists: You’ve built the systems, talent, and operating model required to scale

What You’ll Actually Do Own marketing outcomes for the US market

Act as the senior marketing leader for the United States, accountable for brand growth, pipeline generation, and market impact

Develop and evolve regional marketing strategy in partnership with our CMO and GTM leadership

Identify growth opportunities, market shifts, competitive dynamics, and emerging customer needs

Balance short-term revenue goals with long-term brand building

Represent the voice of the US market inside Tracksuit and influence company-wide priorities

Build the Tracksuit brand in America

Increase awareness, credibility, and preference for Tracksuit among marketers, agencies, and brand leaders

Represent Tracksuit externally through events, speaking opportunities, media relationships, customer engagement, and industry communities

Build relationships with influential marketers, agencies, partners, and ecosystem players

Identify opportunities for thought leadership, partnerships, and brand moments that strengthen our position in the market

Lead marketing strategy and execution

Partner with global Centres of Excellence to develop and execute integrated marketing programmes that drive awareness, demand, and customer growth

Adapt global campaigns to maximise relevance and impact in the US market

Lead regional marketing initiatives from strategy through execution and measurement

Coordinate across paid, owned, earned, events, partnerships, customer marketing, and sales activation channels

Partner closely with revenue teams

Work alongside Sales, Partnerships, and Customer Success leadership to drive commercial outcomes

Align marketing priorities with pipeline goals, key accounts, expansion opportunities, and strategic partnerships

Create strong feedback loops between customers, prospects, GTM teams, and global marketing functions

Build and scale the regional marketing function

Establish the structure, systems, and operating rhythms required to scale marketing in the US

Build business cases for additional resources when needed

Hire, develop, and lead team members as the market grows

Create repeatable frameworks and playbooks that can be leveraged across regions

You’ll thrive here if

You’re a builder at heart: You enjoy creating things from scratch and scaling what works. You don’t wait for permission, you see an opportunity and go after it

You’re both strategic and hands-on: You know when to lead from the front and when to dive into execution. In a scaling business, you need to do both, and you love that

You’re commercially minded: You deeply understand how marketing drives business growth. You think in terms of pipeline, revenue, and market share, not just impressions and engagement

You’re a connector: You build relationships naturally with customers, partners, agencies, media, and industry communities. People want to work with you and hear what you have to say

You’re comfortable with ambiguity: Fast growing environments mean things are constantly shifting. You create clarity where there isn’t any and thrive in the chaos

You lead with transparency and care: Low ego, high trust. You share successes and setbacks openly, welcome contributions without judgement, and never shy away from tough conversations

What We’re Looking For

8-15 years of marketing experience: ideally with a mix of B2B and B2C

Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or market expansion

Strong commercial acumen: and a deep understanding of how marketing drives business growth

Experience developing marketing strategy: and translating it into successful execution

Ability to represent a company externally: through speaking, partnerships, customer engagement, media, or industry relationships

Strong leadership potential: and the ability to influence across functions and levels of seniority

Data-driven decision making: you use customer insight and market intelligence to inform your approach

Nice to have

Experience helping scale a business in the US market

Background in B2B SaaS marketing, particularly in martech or insights/analytics

Understanding of brand tracking, market research, or marketing measurement

Existing network within the marketing, agency, or brand ecosystem

Experience speaking publicly, building communities, or developing thought leadership

Experience building or leading regional/international marketing teams

Don’t tick every box? If you’ve got the right attitude and most of the experience, we’d still love to hear from you. Some of our best Trackstars didn’t fit a traditional mould

Why you’ll love it here

ESOP for everyone. Every Trackstar has a share in our success, from day one

L&D budget: Your growth matters to us

Epic Tracksuit merch: You’ll get your own Tracksuit. Obviously

High care, high performance culture: Big ambitions, real support. We push each other to be brilliant and look after each other while we do it

Genuine impact: You won’t be a cog. You’ll own an entire market at a company that’s changing how the world thinks about brand

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Worksite address

new york, NY, 10261, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.