Head of Marketing

Job description

We believe general-purpose, generally-intelligent robots will be built in our lifetimes. Robots will work in our factories, move our goods, walk on our streets and eventually be in our homes. To build that future, research and deployment must work in lockstep: real-world operation must make the technology better and better technology must make deployment easier. We're looking for the thinkers, builders, and researchers who want to be part of that loop.

As an AI robotics frontier lab that deploys its inventions directly into the facilities that need them, on state-of-the-art hardware, every line of code or piece of copy written at Tutor has a direct impact on the global, physical economy.

Culture

We believe that something truly special can happen when talented, motivated people work together; at Tutor, every member of our team is empowered to have real impact in everything that they do. We’re characterized by both technical excellence and a focus on collaboration and respect.

The Role

We're hiring Tutor's first Head of Marketing : the leader who will define our category, own our narrative, and build the marketing engine and organization for an AI robotics company with robots working in production today.

Tutor is in a rare position. We're an AI robotics lab with a deployed, revenue-generating fleet and a loyal customer base — very early to a category most companies are still demoing. We have two distinct motions to power: a high-velocity mid-market business selling to manufacturers and co-packers, and a growing enterprise business built on seven-figure programs with major logistics and consumer brands. Marketing today is early and largely embedded in Sales; your mandate is to turn it into a strategic function that compounds — process-, technology-, and numbers-driven rather than powered by individual heroics.

You’ll report directly to the CEO, sit on the leadership team, and own the full stack: category and brand, product marketing, demand generation, events, and PR/communications. You’ll inherit and grow a small team into a large organization building and executing a new playbook for general proliferation of AI robotics.

Responsibilities

Strategy & Ownership of the Number

Define Tutor's marketing strategy across both motions and own marketing's contribution to revenue: pipeline sourced and influenced, measured honestly

Establish the measurement and attribution discipline to know what's working — across trade shows, campaigns, content, and PR — and reallocate accordingly

Operate as a full member of the leadership team in tight partnership with the Head of Sales on a shared pipeline

Category & Brand

Own Tutor's narrative and positioning: cement our position in public and industry awareness and lay claim to the category while our timing advantage lasts

Build a quarterly event/PR drumbeat, anchored by a flagship annual Tutor event serving press, enterprise relationship-building, and pipeline

Systematize founder-led thought leadership and decide how our research and product milestones get told to press, analysts, and the community

Bring coherence to our brand and product architecture as the product line expands

Product Marketing

Oversee messaging, customer proof, and sales enablement across product lines and buyer types

Ensure every deployment turns into marketing assets: case studies by default, quantified ROI stories, and vertical collateral in daily use by the sales team

Demand Generation

Build the vertical demand engine for the mid-market motion: vertical landing pages, content, nurture, and inbound that make our core products progressively lower-friction to sell

Stand up account-based marketing for the enterprise motion with Sales: target‑account strategy, executive‑level content and programs, and air cover for our largest pursuits

Team & AI‑Native Operations

Recruit and lead a small, exceptional team amplified by AI agents — collateral production, research, and campaign operations largely run on pipelines the team designs

Own the marketing budget and vendor/agency relationships, with a bias toward building capability in-house

Qualifications

10+ years in B2B marketing with experience scaling a marketing function 1→N at a startup (0→1 experience a strong plus) — you've built the machine, not just run one

Experience bringing a novel product category to market, creating demand rather than competing for existing search volume in a crowded space

Full-stack marketer with a strong product marketing core and real depth in demand generation, events, and PR/brand/category communications

Experience across both mid‑market velocity and high‑touch, high‑value enterprise motions

Experience marketing to non‑technical operational buyers (plant, operations, and supply chain leadership)

A track record of tight, trusted partnership with sales leadership on a shared pipeline number

AI‑native: software‑capable or deeply curious, already using AI as leverage in your work, and excited to build a marketing org around it

High‑agency, creative, and spiky — strong opinions, distinctive work, and a bias to ship

Based in / willing to relocate to the Boston area — this role is in person at our Watertown HQ; travel up to :20% (customer sites, trade shows), though likely less

You’re probably not a fit if your playbook is primarily paid‑channel demand gen, if you're a brand leader who doesn't own pipeline, or if you've only operated inside large marketing organizations with big teams and agency support.

Preferred Experience

Supply chain (manufacturing, logistics), industrial automation, or robotics — warehouse automation or supply chain services likely the best fit

Marketing capital equipment, hardware, or other considered physical-product purchases

Building or scaling flagship owned events and executive/community programs

Tutor offers competitive benefits including fully employer-covered health insurance, a managed 401(k), and regular in-office meals. We also offer unlimited PTO and holidays. Tutor is an equal opportunity employer and welcomes applicants from all backgrounds.

#J-18808-Ljbffr

Worksite address

watertown, MA, 02472, US

Who can apply

Review the original listing for work authorization, qualifications and employer requirements.