About this opportunity
SquareDomain lists this Head of Marketplace Growth opportunity in austin, Texas. Review the employer’s description below for duties, qualifications and application requirements.
Job description
At SQUAREdomain, our mission's to help our clients achieve & maintain their competitive business advantage by finding, attracting & nurturing the very best consultants for their leadership teams.
We're dedicated to help ideal candidates achieve their objectives & make it our business to connect them to right assignments, provide valuable feedback during interview process & ensure that their personal brand's protected!
Job Description
Company Overview:
We have partnered with a client that is looking for Head of Marketplace Growth is responsible for developing lead growth strategy. The ideal candidate is passionate about Open Source Software, Agile methodology and Product Led Growth. Obsessed with data driven decisions. Ideally with active github account and advanced Hubspot certification.
The goal is to ensure that the client becomes the destination site for Communications Service Providers, Businesses and Developers looking to build or buy contextual telco applications. The Head of Marketplace Growth is a highly motivated, resourceful, and Internet-savvy individual with affinity for Open Source Software. Continuously pull together market research, customer insights, and analysis to deliver timely intelligence on emerging trends and customer needs that drive marketplace traffic.
The candidate is responsible for implementing promotional campaigns used for B2B marketing, designing and managing blogs and social media related to the marketplace.
Responsibilities:
Drive traffic from search engines, open source assets and social channels to Marketplace
Identify and drive projects with development and analytics teams to increase organic sharing on site
Build social publishing strategies with the business counterpart to increase social presence
Enhance seller experience including policies, seller marketing, featuring products and providing analytics
Identify and implement product marketing strategies that increase conversions from Free and open-source software (FOSS) and trial users to paid subscribers
Improve search engine optimization and increase product exposure in Google search results
Analyze data and provide relevant metric reporting and analytics on all online marketing promotions, as well as on learning product performance
Develop mobile device compatibility marketing initiatives and activities to drive overall revenue
Monitor product usage metrics, design and implement automated campaigns to drive deeper product adoption
Implement automation that signals to the sales and customer success teams when to reach out for a conversation with customers
Accountabilities and Performance Metrics:
Meet revenue-based financial goals
Meet/exceed traffic and new user acquisitions targets
Improve conversion rates from visitors, open sources users and trials to paid subscribers
Successfully manage social platforms to boost traffic
Organizational Alignment:
Reports to VP Marketing
Enlists the support of Product Managers and Business Development Specialists as needed
Closely coordinates company executive involvement on ROI and success metrics
Qualifications
Requirements:
Minimum three years of traffic growth experience, affiliate marketing, SEO and/or site management in a business-to-business marketplace environment.
Bachelor’s degrees in marketing or communications or computer science
Additional Information
Behavioral Traits for Success:
High standard of quality for work performed.
Tenacity, adaptability, and stress tolerance.
Natural tendency to take proactive steps to achieve objectives.
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Worksite address
austin, TX, 78716, US
Who can apply
Review the original listing for work authorization, qualifications and employer requirements.